{"id":92143,"date":"2026-03-16T08:00:11","date_gmt":"2026-03-16T12:00:11","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=92143"},"modified":"2026-03-16T13:14:34","modified_gmt":"2026-03-16T17:14:34","slug":"keynote-speeches","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2026\/03\/16\/keynote-speeches\/","title":{"rendered":"A technique to visualize your keynote speeches"},"content":{"rendered":"
\"keynote

Keynote speech, Romania<\/em><\/p><\/div>\n

I am a very weird marketing professional.<\/p>\n

Instead of going deep and becoming the “SEO guy” or the “Facebook ads guy,” I’ve followed my curiosity and explored the edges of marketing and strategy for decades. My curiosity set the path for my career.<\/p>\n

For example, I saw how influence was shifting from agencies, TV networks, and editors to creators. Influence was being democratized. Curiosity led me to write the first book on influence marketing<\/a> in 2012 before anybody was even calling it that.<\/p>\n

Then I wondered, if anybody<\/em> can create content and have influence, what’s the strategy when there is too much content? That became a book called\u00a0The Content Code<\/a> and, of course, a new speech to go with it.<\/p>\n

My curiosity led me to the next logical question: “Is there a way to harness the power of content to help individuals build their personal brand?” That led to a two-year research project (the answer is YES), and a new book KNOWN<\/a>, the bestselling book on personal branding.<\/p>\n

And so on. I’ve written seminal books on brand communities<\/a>, new marketing realities<\/a>, and how humans win in an AI marketing world<\/a> … just because I wanted to learn about these things and help others navigate this new world.<\/p>\n

The end result is that I can probably speak deeply about more aspects of marketing than any person alive, not because I’m particularly smart, but because I’ve spent so many years going down marketing rabbit holes to write these books and determine what’s coming next.<\/p>\n

Sometimes it’s difficult to explain to a client how all this fits together. What is the best way to pick the right speech topic for an audience? I have so many ways to go.<\/p>\n

So, I developed a cool way to visualize my most current keynote speaking topics, and I thought I would share it with you:<\/p>\n

\"mark<\/p>\n

Each circle represents a speech based on a popular, forward-looking book:<\/p>\n