{"id":91688,"date":"2025-12-29T08:00:41","date_gmt":"2025-12-29T13:00:41","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=91688"},"modified":"2025-12-29T07:11:29","modified_gmt":"2025-12-29T12:11:29","slug":"marketing-companion","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2025\/12\/29\/marketing-companion\/","title":{"rendered":"My Fond Farewell to The Marketing Companion"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"91699\" data-permalink=\"https:\/\/businessesgrow.com\/2025\/12\/29\/marketing-companion\/markwschaefer_silhouette_of_author_mark_schaefer_with_his_han_78a5fb03-ac6a-440d-a1c0-89b82b292c76_0\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_silhouette_of_author_Mark_Schaefer_with_his_han_78a5fb03-ac6a-440d-a1c0-89b82b292c76_0.webp\" data-orig-size=\"1024,1024\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"marketing companion\" data-image-description=\"&lt;p&gt;marketing companion&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_silhouette_of_author_Mark_Schaefer_with_his_han_78a5fb03-ac6a-440d-a1c0-89b82b292c76_0-300x300.webp\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_silhouette_of_author_Mark_Schaefer_with_his_han_78a5fb03-ac6a-440d-a1c0-89b82b292c76_0.webp\" class=\"aligncenter wp-image-91699\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_silhouette_of_author_Mark_Schaefer_with_his_han_78a5fb03-ac6a-440d-a1c0-89b82b292c76_0.webp\" alt=\"marketing companion\" width=\"800\" height=\"800\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_silhouette_of_author_Mark_Schaefer_with_his_han_78a5fb03-ac6a-440d-a1c0-89b82b292c76_0.webp 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_silhouette_of_author_Mark_Schaefer_with_his_han_78a5fb03-ac6a-440d-a1c0-89b82b292c76_0-300x300.webp 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_silhouette_of_author_Mark_Schaefer_with_his_han_78a5fb03-ac6a-440d-a1c0-89b82b292c76_0-85x85.webp 85w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_silhouette_of_author_Mark_Schaefer_with_his_han_78a5fb03-ac6a-440d-a1c0-89b82b292c76_0-100x100.webp 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_silhouette_of_author_Mark_Schaefer_with_his_han_78a5fb03-ac6a-440d-a1c0-89b82b292c76_0-50x50.webp 50w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_silhouette_of_author_Mark_Schaefer_with_his_han_78a5fb03-ac6a-440d-a1c0-89b82b292c76_0-150x150.webp 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>I&#8217;ve recorded my last episode of The Marketing Companion. Beginning in January 2026, the legendary <a href=\"https:\/\/www.linkedin.com\/in\/sandyacarter\/\" target=\"_blank\" rel=\"noopener\">Sandy Carter<\/a> will take over as the show&#8217;s owner and host.<\/p>\n<p>You can hear my last, surprise-filled episode here:<\/p>\n<h3><a href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/Mark-LASTSHOW-FINAL.mp3\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Listen to Episode 331 of The Marketing Companion<\/span><\/a><\/h3>\n<p>Throughout the podcast&#8217;s 13-year history, I&#8217;ve always looked forward. I love talking about what&#8217;s next!<\/p>\n<p>But for this episode, I broke the pattern and reflected on the story of the show. It&#8217;s had many ups and a few downs, and I thought this might be an interesting lesson in tenacity and what it took to build and sustain a podcast that beat the odds.<\/p>\n<div id=\"attachment_91693\" style=\"width: 810px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-91693\" data-attachment-id=\"91693\" data-permalink=\"https:\/\/businessesgrow.com\/2025\/12\/29\/marketing-companion\/screenshot-2025-11-29-at-4-07-25-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.07.25-PM.webp\" data-orig-size=\"1754,998\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Marketing Companion podcast Mark Schaefer and Tom Webster\" data-image-description=\"&lt;p&gt;Marketing Companion podcast Mark Schaefer and Tom Webster&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.07.25-PM-300x171.webp\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.07.25-PM-1024x583.webp\" class=\"wp-image-91693\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.07.25-PM-1024x583.webp\" alt=\"Marketing Companion podcast Mark Schaefer and Tom Webster\" width=\"800\" height=\"455\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.07.25-PM-1024x583.webp 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.07.25-PM-300x171.webp 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.07.25-PM-1536x874.webp 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.07.25-PM-100x57.webp 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.07.25-PM-88x50.webp 88w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.07.25-PM-1080x615.webp 1080w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.07.25-PM.webp 1754w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-91693\" class=\"wp-caption-text\"><em>These promotional photos for The Marketing Companion reflected the zany chemistry of the early shows, which included promoting fake products like Google Pants and the &#8220;Get a Roon&#8221; app. The brilliant Tom Webster co-hosted the podcast for the first six years.<\/em><\/p><\/div>\n<p>This last episode covers:<\/p>\n<ul>\n<li>Why I created the show<\/li>\n<li>Why the peculiar format of the podcast is a key to its success<\/li>\n<li>How and why I chose the co-hosts for the show<\/li>\n<li>Some of the funniest moments in the history of the podcast<\/li>\n<li>How the show was in constant creative reinvention<\/li>\n<li>What happened when the downloads began a precipitous decline and I almost lost the show<\/li>\n<li>How an innovative new format saved the podcast<\/li>\n<\/ul>\n<div id=\"attachment_91695\" style=\"width: 810px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-91695\" data-attachment-id=\"91695\" data-permalink=\"https:\/\/businessesgrow.com\/2025\/12\/29\/marketing-companion\/screenshot-2025-11-29-at-4-31-12-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.31.12-PM.webp\" data-orig-size=\"1614,954\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Mark Schaefer and Brooke Sellas on The Marketing Companion\" data-image-description=\"&lt;p&gt;Mark Schaefer and Brooke Sellas on The Marketing Companion&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.31.12-PM-300x177.webp\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.31.12-PM-1024x605.webp\" class=\"wp-image-91695\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.31.12-PM-1024x605.webp\" alt=\"Mark Schaefer and Brooke Sellas on The Marketing Companion\" width=\"800\" height=\"473\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.31.12-PM-1024x605.webp 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.31.12-PM-300x177.webp 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.31.12-PM-1536x908.webp 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.31.12-PM-100x59.webp 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.31.12-PM-85x50.webp 85w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.31.12-PM-1080x638.webp 1080w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.31.12-PM.webp 1614w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-91695\" class=\"wp-caption-text\"><em>Brooke Sellas was the co-host of The Marketing Companion from 2019 to 2021. Brooke&#8217;s playfulness brought out a fun new side of me! <\/em><\/p><\/div>\n<p>A driving force of the Marketing Companion&#8217;s success was pushing the creative envelope. The world doesn&#8217;t need two more talking heads. There had to be entertainment value in the show that earned my audience week after week.<\/p>\n<p>I&#8217;ve always looked for ways to innovate<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">, and I was proud to debut the first-ever podcast episode <\/span><a href=\"https:\/\/businessesgrow.com\/2023\/12\/20\/voice-synthesized-podcast\/\" target=\"_blank\" rel=\"noopener\">recorded with a synthetic voice<\/a>.<\/p>\n<div id=\"attachment_91697\" style=\"width: 810px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-91697\" data-attachment-id=\"91697\" data-permalink=\"https:\/\/businessesgrow.com\/2025\/12\/29\/marketing-companion\/screenshot-2025-11-29-at-5-26-47-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-5.26.47-PM.webp\" data-orig-size=\"1742,984\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Marketing Companion legends\" data-image-description=\"&lt;p&gt;Marketing Companion legends&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-5.26.47-PM-300x169.webp\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-5.26.47-PM-1024x578.webp\" class=\"wp-image-91697\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-5.26.47-PM-1024x578.webp\" alt=\"Marketing Companion legends\" width=\"800\" height=\"452\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-5.26.47-PM-1024x578.webp 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-5.26.47-PM-300x169.webp 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-5.26.47-PM-1536x868.webp 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-5.26.47-PM-100x56.webp 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-5.26.47-PM-89x50.webp 89w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-5.26.47-PM-1080x610.webp 1080w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-5.26.47-PM.webp 1742w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-91697\" class=\"wp-caption-text\"><em>In 2021, I embarked on a new experiment &#8212; six rotating co-hosts. This allowed me to expand the show&#8217;s content to cover new marketing ideas. The line-up changed over the years, and fan favorites included Dennis Yu, Amanda Russell, Keith Jennings, Dana Malstaff, and Andy Crestodina.<\/em><\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_91696\" style=\"width: 200px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-91696\" data-attachment-id=\"91696\" data-permalink=\"https:\/\/businessesgrow.com\/2025\/12\/29\/marketing-companion\/screenshot-2025-11-29-at-4-58-14-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.58.14-PM.webp\" data-orig-size=\"850,1030\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Scott Monty on The Marketing Companion\" data-image-description=\"&lt;p&gt;Scott Monty on The Marketing Companion&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Scott Monty&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.58.14-PM-248x300.webp\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.58.14-PM-845x1024.webp\" class=\" wp-image-91696\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.58.14-PM-248x300.webp\" alt=\"Scott Monty on The Marketing Companion\" width=\"190\" height=\"230\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.58.14-PM-248x300.webp 248w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.58.14-PM-845x1024.webp 845w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.58.14-PM-83x100.webp 83w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.58.14-PM-41x50.webp 41w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-29-at-4.58.14-PM.webp 850w\" sizes=\"(max-width: 190px) 100vw, 190px\" \/><p id=\"caption-attachment-91696\" class=\"wp-caption-text\"><em>Scott Monty<\/em><\/p><\/div>\n<p>One of the most fun innovations was the zany intro created by the talented <a href=\"https:\/\/www.linkedin.com\/in\/scottmonty\/\" target=\"_blank\" rel=\"noopener\">Scott Monty<\/a>. I had known Scott for many years and respected him as one of the leading voices in corporate communications. But the first 60 seconds of the show became his creative playground as he &#8220;introduced&#8221; the show from outer space, a dude ranch, the White House, and a hundred other places. I suspected that the show grew as people just tuned in for Scott&#8217;s intros!<\/p>\n<p>Another creative innovation was the addition of a &#8220;studio audience&#8221; beginning in 2022. Members of my <a href=\"https:\/\/businessesgrow.com\/rise-community\/\" target=\"_blank\" rel=\"noopener\">RISE community<\/a> could watch the live Zoom recording of the show and then ask questions after the recording ended. Seeing emotional reactions in real time added an exciting energy to every episode!<\/p>\n<p>It&#8217;s remarkable that over nearly 13 years, I never repeated a show topic twice. And I suppose I kept that record intact by creating an episode that looked back. I hope you&#8217;ll enjoy this sprint down memory lane.<\/p>\n<p>When I announced that I was leaving the show, I received many kind notes of thanks, encouragement, and, of course, sadness that this era had come to an end. But this is the right decision at the right time. While I am moving away from a show that was a big part of my life, I am re-acquiring time for new ideas.<\/p>\n<p>This final episode is also my tribute to you, the fans.<\/p>\n<p>Every time I prepared an episode, there was only one idea pounding in my mind: I will never let you down.<\/p>\n<p>I never published a perfect episode, but I kept publishing work I was proud of. It was a show that was always relevant, interesting, timely, and entertaining. 331 times.<\/p>\n<p>And this tradition of excellence will continue with the new host, Sandy Carter. Sandy is probably the most connected, wise, and generous marketing pro that I know. She is absolutely the right person at the right time to take the reins of the show.<\/p>\n<div id=\"attachment_61959\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-61959\" data-attachment-id=\"61959\" data-permalink=\"https:\/\/businessesgrow.com\/2024\/04\/29\/marketing-retreat\/uprising-17\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/uprising-17.jpg\" data-orig-size=\"2000,1299\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON Z 6&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1713375172&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;60&quot;,&quot;iso&quot;:&quot;1000&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"marketing retreat\" data-image-description=\"&lt;p&gt;Sandy Carter and Mark Schaefer at Uprising marketing retreat&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/uprising-17-300x195.jpg\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/uprising-17-1024x665.jpg\" class=\"wp-image-61959\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/uprising-17-1024x665.jpg\" alt=\"marketing retreeat\" width=\"800\" height=\"520\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/uprising-17-1024x665.jpg 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/uprising-17-300x195.jpg 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/uprising-17-1536x998.jpg 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/uprising-17-100x65.jpg 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/uprising-17-77x50.jpg 77w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/uprising-17.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-61959\" class=\"wp-caption-text\"><em>Sandy Carter is the new owner and host of The Marketing Companion. Her connections, insights, and wisdom usher in a new era of innovation for the show.<\/em><\/p><\/div>\n<p>Thanks to each of you for supporting my show. I will miss this important part of my life, but feel proud of what I accomplished and secure in knowing Sandy will continue The Marketing Companion legacy of excellence!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" class=\"aligncenter wp-image-27324 size-full\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsors, who make this fantastic episode possible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" class=\"alignleft wp-image-59869\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now, any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customers to your main message. We are here to support businesses successfully navigating their digital presence to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/partners\/marketingcompanion\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" class=\"aligncenter size-full wp-image-27324\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"(max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"91028\" data-permalink=\"https:\/\/businessesgrow.com\/2025\/09\/10\/rewriting-the-rules-of-marketing\/semrush-logo\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo.png\" data-orig-size=\"2402,1266\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"semrush logo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo-300x158.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo-1024x540.png\" class=\"alignleft size-medium wp-image-91028\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo-300x158.png\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo-300x158.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo-1024x540.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo-1536x810.png 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo-2048x1079.png 2048w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo-100x53.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo-95x50.png 95w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo-1080x569.png 1080w\" alt=\"\" width=\"300\" height=\"158\" data-attachment-id=\"91028\" data-permalink=\"https:\/\/businessesgrow.com\/2025\/09\/10\/rewriting-the-rules-of-marketing\/semrush-logo\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo.png\" data-orig-size=\"2402,1266\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"semrush logo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo-300x158.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/semrush-logo-1024x540.png\" \/>A recent Semrush study found that\u00a0<strong>AI search traffic is projected to surpass traditional search by 2028<\/strong>. That makes now the time to prepare your brand for the future of search.<\/p>\n<p>With\u00a0<a href=\"http:\/\/bit.ly\/4ochQhX\" target=\"_blank\" rel=\"noopener\"><strong>Semrush AI Search tools<\/strong><\/a><strong>,<\/strong>\u00a0you will lead this transition.<\/p>\n<ul>\n<li><strong>Track your AI visibility score<\/strong>: See a single, clear benchmark of your share of voice across AI search platforms.<\/li>\n<li><strong>Identify AI mention opportunities<\/strong>: Uncover sources where your competitors are cited\u2014but you\u2019re not\u2014including social media, forums, and more.<\/li>\n<li><strong>Benchmark against competitors<\/strong>: Find the exact prompts, mentions, and sources where your competitors appear in AI responses and you don\u2019t.<\/li>\n<li><strong>Discover trending prompts<\/strong>: Spot the real questions your audience is asking AI platforms\u2014and build content around them.<\/li>\n<li><strong>Shape your brand narrative<\/strong>: Monitor the sentiment and context tied to your AI mentions, and make sure your brand is being represented the way you want.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Mark Schaefer beat the odds by hosting a podcast continuously for 13 years. In his final show as host, Mark tells the inside story of the The Marketing Companion &#8212; the world&#8217;s most entertaining business podcast.<\/p>\n","protected":false},"author":36,"featured_media":91699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57,30,69,51,83,1116],"tags":[350,1181,1212,1402,1902,259],"class_list":["post-91688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-best-practices","category-marketing-strategy","category-personal","category-personal-branding","category-podcasts","category-the-marketing-companion","tag-mark-schaefer","tag-marketing-companion","tag-podcast","tag-sandy-carter","tag-scott-monty","tag-tom-webster"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>My Fond Farewell to The Marketing Companion - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Mark Schaefer beat the odds by hosting a podcast continuously for 13 years. In his final show as host, Mark tells the inside story of the The Marketing Companion -- the world&#039;s most entertaining business podcast. marketing companion\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/2025\/12\/29\/marketing-companion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Fond Farewell to The Marketing Companion - Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"og:description\" content=\"Mark Schaefer beat the odds by hosting a podcast continuously for 13 years. 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