{"id":90008,"date":"2025-02-26T08:00:59","date_gmt":"2025-02-26T13:00:59","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=90008"},"modified":"2025-02-24T12:30:55","modified_gmt":"2025-02-24T17:30:55","slug":"ai-and-seo","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/","title":{"rendered":"Goodbye Google? Dissecting the role of AI and SEO"},"content":{"rendered":"<div id=\"attachment_90009\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-90009\" data-attachment-id=\"90009\" data-permalink=\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/ai-and-search\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png\" data-orig-size=\"1024,1024\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ai and search\" data-image-description=\"&lt;p&gt;Ai and search&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Ai and search&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search-300x300.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png\" class=\"wp-image-90009\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png\" alt=\"AI and search\" width=\"800\" height=\"800\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search-300x300.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search-85x85.png 85w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search-100x100.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search-50x50.png 50w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search-150x150.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-90009\" class=\"wp-caption-text\"><em>AI and search<\/em><\/p><\/div>\n<p>New research shows that <a href=\"https:\/\/www.techradar.com\/tech\/people-are-increasingly-swapping-google-for-the-likes-of-chatgpt-according-to-a-major-survey-heres-why?utm_source=substack&amp;utm_medium=email\" target=\"_blank\" rel=\"noopener\">27% of adults are using AI platforms<\/a> for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I&#8217;ve secured two customers through AI.<\/p>\n<p>So, how is this going to work? It seems that Google is in trouble, but how can you bet against the world&#8217;s number-one search engine?<\/p>\n<p>That&#8217;s the subject of the new episode of The Marketing Companion. I welcome a new co-host, <a href=\"https:\/\/www.orbitmedia.com\/team\/andy-crestodina\/\" target=\"_blank\" rel=\"noopener\">Andy Crestodina<\/a>, one of the premier digital marketing wizards around. Andy has some well-informed views of what is happening, what is likely, and how we need to think about search in the next few years.<\/p>\n<p>We also delve into a topic that is a bit more controversial (believe it or not!) LinkedIn newsletters. Historically, I have not been a fan. You&#8217;re turning over your email list, SEO value, and perhaps even content discoverability to LinkedIn. And hey, who ever heard of a newsletter going viral?<\/p>\n<p>But Andy has had some success in this area and presents a compelling case for the platform. An interesting debate!\u00a0 To hear it all, simply click here:<\/p>\n<h3><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkFeb24.mp3\" target=\"_blank\" rel=\"noopener\">Click here to enjoy Marketing Companion Episode 310<\/a><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" class=\"aligncenter wp-image-27324 size-full\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this fantastic episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" class=\"alignleft wp-image-59869\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left; contain-intrinsic-size: 3000px 1500px;\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now, any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/marketingcompanion\/?utm_medium=partnership&amp;utm_source=marketingcompanion&amp;utm_campaign=relaunch\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n<p><em>Illustration courtesy MidJourney<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I&#8217;ve [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":90009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2031,50,83,85,5,60,55,1116],"tags":[824,364,1877,350,1181,1212,1880],"class_list":["post-90008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-linkedin","category-podcasts","category-seo","category-social-media","category-social-media-best-practices","category-social-media-strategy","category-the-marketing-companion","tag-andy-crestodina","tag-google","tag-linkedin","tag-mark-schaefer","tag-marketing-companion","tag-podcast","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goodbye Google? Dissecting the role of AI and SEO - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goodbye Google? Dissecting the role of AI and SEO - Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"og:description\" content=\"New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mark.schaefer3\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-26T13:00:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Schaefer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwschaefer\" \/>\n<meta name=\"twitter:site\" content=\"@markwschaefer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Schaefer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/\"},\"author\":{\"name\":\"Mark Schaefer\",\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/bd5b139cb8e2663f2470c39139f38cf3\"},\"headline\":\"Goodbye Google? Dissecting the role of AI and SEO\",\"datePublished\":\"2025-02-26T13:00:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/\"},\"wordCount\":326,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16\"},\"image\":{\"@id\":\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png\",\"keywords\":[\"andy crestodina\",\"google +\",\"LinkedIn\",\"mark schaefer\",\"marketing companion\",\"podcast\",\"SEO\"],\"articleSection\":[\"Artificial Intelligence\",\"LinkedIn\",\"Podcasts\",\"SEO\",\"social media\",\"Social Media best practices\",\"Social Media Strategy\",\"The Marketing Companion\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/\",\"url\":\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/\",\"name\":\"Goodbye Google? Dissecting the role of AI and SEO - Schaefer Marketing Solutions: We Help Businesses {grow}\",\"isPartOf\":{\"@id\":\"https:\/\/businessesgrow.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png\",\"datePublished\":\"2025-02-26T13:00:59+00:00\",\"description\":\"New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from\",\"breadcrumb\":{\"@id\":\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#primaryimage\",\"url\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png\",\"contentUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png\",\"width\":1024,\"height\":1024,\"caption\":\"Ai and search\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessesgrow.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Goodbye Google? Dissecting the role of AI and SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessesgrow.com\/#website\",\"url\":\"https:\/\/businessesgrow.com\/\",\"name\":\"Schaefer Marketing Solutions: We Help Businesses {grow}\",\"description\":\"Rise Above the Noise.\",\"publisher\":{\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessesgrow.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16\",\"name\":\"Mark Schaefer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\",\"url\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\",\"contentUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\",\"width\":776,\"height\":118,\"caption\":\"Mark Schaefer\"},\"logo\":{\"@id\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\"},\"description\":\"Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} \u2013 one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including \\\"The Tao of Twitter\\\" (the best-selling book on Twitter in the world) and \\\"Return On Influence,\\\" which was named one of the top business titles of the year by the American Library Association. His latest book is called \\\"Social Media Explained: Untangling the World\u2019s Most Misunderstood Business Trend\\\"\",\"sameAs\":[\"http:\/\/markwschaefer.wpengine.com\",\"https:\/\/www.facebook.com\/mark.schaefer3\",\"https:\/\/www.instagram.com\/markwschaefer\/\",\"https:\/\/www.linkedin.com\/in\/markwschaefer\",\"https:\/\/www.pinterest.co.uk\/markwschaefer\/\",\"https:\/\/x.com\/markwschaefer\",\"https:\/\/www.youtube.com\/user\/MWSchaefer\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/bd5b139cb8e2663f2470c39139f38cf3\",\"name\":\"Mark Schaefer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r\",\"caption\":\"Mark Schaefer\"},\"sameAs\":[\"http:\/\/markwschaefer.wpengine.com\",\"https:\/\/x.com\/markwschaefer\"],\"url\":\"https:\/\/businessesgrow.com\/author\/mark\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Goodbye Google? Dissecting the role of AI and SEO - Schaefer Marketing Solutions: We Help Businesses {grow}","description":"New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/","og_locale":"en_GB","og_type":"article","og_title":"Goodbye Google? Dissecting the role of AI and SEO - Schaefer Marketing Solutions: We Help Businesses {grow}","og_description":"New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from","og_url":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/","og_site_name":"Schaefer Marketing Solutions: We Help Businesses {grow}","article_publisher":"https:\/\/www.facebook.com\/mark.schaefer3","article_published_time":"2025-02-26T13:00:59+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png","type":"image\/png"}],"author":"Mark Schaefer","twitter_card":"summary_large_image","twitter_creator":"@markwschaefer","twitter_site":"@markwschaefer","twitter_misc":{"Written by":"Mark Schaefer","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#article","isPartOf":{"@id":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/"},"author":{"name":"Mark Schaefer","@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/bd5b139cb8e2663f2470c39139f38cf3"},"headline":"Goodbye Google? Dissecting the role of AI and SEO","datePublished":"2025-02-26T13:00:59+00:00","mainEntityOfPage":{"@id":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/"},"wordCount":326,"commentCount":1,"publisher":{"@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16"},"image":{"@id":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png","keywords":["andy crestodina","google +","LinkedIn","mark schaefer","marketing companion","podcast","SEO"],"articleSection":["Artificial Intelligence","LinkedIn","Podcasts","SEO","social media","Social Media best practices","Social Media Strategy","The Marketing Companion"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/","url":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/","name":"Goodbye Google? Dissecting the role of AI and SEO - Schaefer Marketing Solutions: We Help Businesses {grow}","isPartOf":{"@id":"https:\/\/businessesgrow.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#primaryimage"},"image":{"@id":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png","datePublished":"2025-02-26T13:00:59+00:00","description":"New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from","breadcrumb":{"@id":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#primaryimage","url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png","contentUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png","width":1024,"height":1024,"caption":"Ai and search"},{"@type":"BreadcrumbList","@id":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/businessesgrow.com\/"},{"@type":"ListItem","position":2,"name":"Goodbye Google? Dissecting the role of AI and SEO"}]},{"@type":"WebSite","@id":"https:\/\/businessesgrow.com\/#website","url":"https:\/\/businessesgrow.com\/","name":"Schaefer Marketing Solutions: We Help Businesses {grow}","description":"Rise Above the Noise.","publisher":{"@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/businessesgrow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16","name":"Mark Schaefer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png","url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png","contentUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png","width":776,"height":118,"caption":"Mark Schaefer"},"logo":{"@id":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png"},"description":"Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} \u2013 one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including \"The Tao of Twitter\" (the best-selling book on Twitter in the world) and \"Return On Influence,\" which was named one of the top business titles of the year by the American Library Association. His latest book is called \"Social Media Explained: Untangling the World\u2019s Most Misunderstood Business Trend\"","sameAs":["http:\/\/markwschaefer.wpengine.com","https:\/\/www.facebook.com\/mark.schaefer3","https:\/\/www.instagram.com\/markwschaefer\/","https:\/\/www.linkedin.com\/in\/markwschaefer","https:\/\/www.pinterest.co.uk\/markwschaefer\/","https:\/\/x.com\/markwschaefer","https:\/\/www.youtube.com\/user\/MWSchaefer"]},{"@type":"Person","@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/bd5b139cb8e2663f2470c39139f38cf3","name":"Mark Schaefer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r","caption":"Mark Schaefer"},"sameAs":["http:\/\/markwschaefer.wpengine.com","https:\/\/x.com\/markwschaefer"],"url":"https:\/\/businessesgrow.com\/author\/mark\/"}]}},"jetpack_featured_media_url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png","jetpack_shortlink":"https:\/\/wp.me\/p7DMUa-npK","jetpack-related-posts":[{"id":90434,"url":"https:\/\/businessesgrow.com\/2025\/05\/21\/frontier-firm\/","url_meta":{"origin":90008,"position":0},"title":"New research points to the emerging &#8220;AI Frontier Firm&#8221;","author":"Mark Schaefer","date":"May 21, 2025","format":false,"excerpt":"Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm.","rel":"","context":"In &quot;Artificial Intelligence&quot;","block_context":{"text":"Artificial Intelligence","link":"https:\/\/businessesgrow.com\/category\/artificial-intelligence\/"},"img":{"alt_text":"frontier firm","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/pioneer-firms.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/pioneer-firms.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/pioneer-firms.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/pioneer-firms.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/pioneer-firms.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/pioneer-firms.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":21768,"url":"https:\/\/businessesgrow.com\/2013\/03\/25\/seo-ethics-and-content-marketing-spammers-vs-thought-leaders\/","url_meta":{"origin":90008,"position":1},"title":"SEO Ethics and Content Marketing: Spammers vs.Thought Leaders","author":"Mark Schaefer","date":"March 25, 2013","format":false,"excerpt":"Developing rich content is hard work and it is easy to take shortcuts. But what are the risks to out-sourcing content?SEO Ethics and Content Marketing: Spammers vs.Thought Leaders","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/businessesgrow.com\/category\/content-marketing\/"},"img":{"alt_text":"whether music video","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2013\/01\/whether-music-video.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2013\/01\/whether-music-video.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2013\/01\/whether-music-video.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2013\/01\/whether-music-video.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":18096,"url":"https:\/\/businessesgrow.com\/2012\/09\/26\/content-marketing-strategy-are-you-good-fast-or-cheap\/","url_meta":{"origin":90008,"position":2},"title":"Content Marketing strategy: Are you good, fast, or cheap?","author":"Mark Schaefer","date":"September 26, 2012","format":false,"excerpt":"This article explores how content marketing is like a manufacturing process. You can't have everything!","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/businessesgrow.com\/category\/content-marketing\/"},"img":{"alt_text":"mark schaefer grow","src":"https:\/\/lh3.googleusercontent.com\/gl7l5RYB-rTyMQ-knVXjihQDk95vYpO8eNw4mHSyoS4xZOEqNzEwoh6Djbug8um-E57cVsHAMgcx3TUyhChqS_dVWw5NG-Go1KOb8MyBKpL5","width":350,"height":200},"classes":[]},{"id":91392,"url":"https:\/\/businessesgrow.com\/2025\/11\/05\/fundamentals-of-marketing\/","url_meta":{"origin":90008,"position":3},"title":"Rediscovering the OG Fundamentals of Marketing","author":"Mark Schaefer","date":"November 5, 2025","format":false,"excerpt":"It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh \"growth hack\" promising overnight results. But let's not overlook some of the \"OG\" marketing fundamentals!","rel":"","context":"In &quot;Advertising&quot;","block_context":{"text":"Advertising","link":"https:\/\/businessesgrow.com\/category\/advertising\/"},"img":{"alt_text":"Fundamentals of Marketing","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/10\/Schaefer-Vintage-Beer-Advertising.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/10\/Schaefer-Vintage-Beer-Advertising.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/10\/Schaefer-Vintage-Beer-Advertising.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/10\/Schaefer-Vintage-Beer-Advertising.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":46786,"url":"https:\/\/businessesgrow.com\/2018\/11\/19\/content-promotion\/","url_meta":{"origin":90008,"position":4},"title":"Before you spend money on content promotion, read this","author":"Mark Schaefer","date":"November 19, 2018","format":false,"excerpt":"Content promotion is essential in a crowded and competitive marketplace but you'll be wasting your budget unless you check this box first.","rel":"","context":"In &quot;Community-building&quot;","block_context":{"text":"Community-building","link":"https:\/\/businessesgrow.com\/category\/community-building\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2018\/11\/Screenshot-2018-11-16-08.15.53.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2018\/11\/Screenshot-2018-11-16-08.15.53.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2018\/11\/Screenshot-2018-11-16-08.15.53.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2018\/11\/Screenshot-2018-11-16-08.15.53.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":90844,"url":"https:\/\/businessesgrow.com\/2025\/08\/11\/ai-signals\/","url_meta":{"origin":90008,"position":5},"title":"Wide Range of AI Signals Will Determine Purchasing Recommendations","author":"Mark Schaefer","date":"August 11, 2025","format":false,"excerpt":"Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals.","rel":"","context":"In &quot;Advertising&quot;","block_context":{"text":"Advertising","link":"https:\/\/businessesgrow.com\/category\/advertising\/"},"img":{"alt_text":"AI SIgnals","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/08\/AI-Signals.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/08\/AI-Signals.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/08\/AI-Signals.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/08\/AI-Signals.png?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/90008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/comments?post=90008"}],"version-history":[{"count":2,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/90008\/revisions"}],"predecessor-version":[{"id":90011,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/90008\/revisions\/90011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media\/90009"}],"wp:attachment":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media?parent=90008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/categories?post=90008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/tags?post=90008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}