{"id":62407,"date":"2025-12-15T08:00:00","date_gmt":"2025-12-15T13:00:00","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=62407"},"modified":"2025-12-15T12:33:42","modified_gmt":"2025-12-15T17:33:42","slug":"project","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/","title":{"rendered":"Your personal brand isn’t a project, it’s a lifestyle"},"content":{"rendered":"

\"personal<\/p>\n

Too short for a blog post, too important to ignore, here are some short observations from the world of marketing and beyond.<\/p>\n

The personal brand journey<\/h2>\n

It had a busy year, and it was nice having some downtime. What did I do with it? I was WRITING!<\/p>\n

I have a long trip to Asia coming up. I won’t have time to blog. That means I need at least four great posts teed up and ready to go ahead of time.<\/p>\n

Building your personal brand isn’t a project; it’s a lifestyle. No excuses. Keep going. Get it done. Show up for your fans.<\/p>\n

If your personal brand is a priority it has to be part of your lifestyle like working out, going on a date, or going to church on Sunday.<\/p>\n

The two personal brand failure modes are 1) the person never started 2) the person quit too soon.<\/p>\n

Out to sea<\/h2>\n

\"100Had a friend on LinkedIn comment: “You can be noise in a sea of calm or calm in a sea of noise” — either way you have a choice. You alone can decide what you want to be to stand out.<\/p>\n

I don’t think it’s that easy. In reality, you will be calm in a sea of calm or noise in a sea of noise. There is a third choice. Do something completely different! Be audacious in a sea of boring.<\/p>\n

So true.<\/h2>\n

My friend Billy Dexter<\/a> says, “We don’t look like our stories.”<\/p>\n

Six words. So powerful.<\/p>\n

His point: Ask questions before you judge. Lots of questions.<\/p>\n

The real AI advantage<\/h2>\n

I’m astounded by the number of professional people I encounter who are not even dabbling in AI.<\/p>\n

AI isn’t democratizing marketing; it’s creating a new aristocracy. The “AI-haves” will run circles around the “AI-have-nots.”<\/p>\n

But here’s the twist: the real power won’t lie with those who own the AI, but with those who own the questions. In a world where AI becomes a commodity (everyone can have the latest and greatest for $20!), the competitive edge goes to those who know which problems are worth solving.<\/p>\n

Bacon diplomacy<\/h2>\n

Just got back from a vacation in Europe. While Europe has so much wonderful food, I don’t understand why it has not picked up on American bacon. So crispy. So delicious. So much better than the limp, greasy fare across the pond.<\/p>\n

Free business idea: Start a cafe in European capitals called “American Bacon” and watch the lines form. No need to thank me.<\/p>\n

The wrong question<\/h2>\n

Maybe we’re asking the wrong question about AI in marketing. It’s not “How can AI make us more efficient?” It’s “What if efficiency is the enemy?”<\/p>\n

In our rush to optimize, we’re creating a world of frictionless, forgettable experiences. AI won’t drive the next marketing revolution — It’ll be a rebellion against it, championing the beautifully inefficient. Leave a little dust on the lens. Be the glitch in the story.<\/p>\n

Being real is becoming a luxury.<\/p>\n

Word to the words<\/h2>\n

I really love Grammarly. It might not be considered a leading AI app … but it is the AI app I use the most! It’s also cool to see my monthly stats. Here is one that has me flummoxed.<\/p>\n

\"marketingThis is cool in one respect. I’ve used more unique words than just about everybody. But I’m not sure if this is a badge of courage or shame. I’m using that many unique words, it probably means some people don’t understand what I write, especially if English is not their first language. Not sure what to make of it.<\/p>\n

And I’m guessing “flummoxed” might be word number 12,859!<\/p>\n

Marketing speed<\/h2>\n

One of the least-discussed challenges in marketing today is speed. It’s not just reaction time. It’s also impacting time to market.<\/p>\n

The line between marketing and product development is blurring. When AI can predict what customers want before they know it, marketing becomes less about promoting what exists and more about shaping what could be. The future of marketing isn’t just about selling products; it’s about co-creating experiences with our customers in real-time.<\/p>\n

I’m eager to see how this rolls out!<\/p>\n

\"\"Need an inspiring keynote speaker?<\/strong>\u00a0Mark Schaefer is the most trusted voice in marketing. Your conference guests will buzz about his insights long after your event! Mark is the author of some of the world\u2019s bestselling\u00a0marketing books,\u00a0<\/a><\/em>a college educator, and an advisor to many of the world\u2019s largest brands.\u00a0Contact Mark<\/a>\u00a0to have him bring a fun, meaningful, and memorable presentation to your company event or conference.<\/em><\/p>\n

Follow Mark on\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>,\u00a0YouTube<\/a>, and\u00a0Instagram<\/a><\/em><\/p>\n

Illustration courtesy MidJourney<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A series of short observations on personal branding, AI, creativity, and modern marketing\u2014why showing up matters, why efficiency can be overrated, and where real advantage is emerging.<\/p>\n","protected":false},"author":36,"featured_media":91757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2031,58,5,55,664],"tags":[2032,350,192],"class_list":["post-62407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-b2b-and-social-media","category-social-media","category-social-media-strategy","category-writing-best-practices","tag-artificial-intelligence","tag-mark-schaefer","tag-social-media-strategy-2"],"acf":[],"yoast_head":"\nYour personal brand isn't a project, it's a lifestyle - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"A series of short observations on personal branding, AI, creativity, and modern marketing\u2014why showing up matters, why efficiency can be overrated, and where real advantage is emerging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your personal brand isn't a project, it's a lifestyle - Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"og:description\" content=\"A series of short observations on personal branding, AI, creativity, and modern marketing\u2014why showing up matters, why efficiency can be overrated, and where real advantage is emerging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/\" \/>\n<meta property=\"og:site_name\" content=\"Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mark.schaefer3\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T17:33:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/09\/sarahtrevethick_make_a_female_change_leader_-v_7_4b8fda90-ad78-4a54-a7de-2d8f9bf0c63c.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Mark Schaefer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwschaefer\" \/>\n<meta name=\"twitter:site\" content=\"@markwschaefer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Schaefer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/\"},\"author\":{\"name\":\"Mark Schaefer\",\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/bd5b139cb8e2663f2470c39139f38cf3\"},\"headline\":\"Your personal brand isn’t a project, it’s a lifestyle\",\"datePublished\":\"2025-12-15T13:00:00+00:00\",\"dateModified\":\"2025-12-15T17:33:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/\"},\"wordCount\":805,\"publisher\":{\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16\"},\"image\":{\"@id\":\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/09\/sarahtrevethick_make_a_female_change_leader_-v_7_4b8fda90-ad78-4a54-a7de-2d8f9bf0c63c.webp\",\"keywords\":[\"artificial intelligence\",\"mark schaefer\",\"social media strategy\"],\"articleSection\":[\"Artificial Intelligence\",\"B2B and social media\",\"social media\",\"Social Media Strategy\",\"Writing best practices\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/\",\"url\":\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/\",\"name\":\"Your personal brand isn't a project, it's a lifestyle - Schaefer Marketing Solutions: We Help Businesses {grow}\",\"isPartOf\":{\"@id\":\"https:\/\/businessesgrow.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/09\/sarahtrevethick_make_a_female_change_leader_-v_7_4b8fda90-ad78-4a54-a7de-2d8f9bf0c63c.webp\",\"datePublished\":\"2025-12-15T13:00:00+00:00\",\"dateModified\":\"2025-12-15T17:33:42+00:00\",\"description\":\"A series of short observations on personal branding, AI, creativity, and modern marketing\u2014why showing up matters, why efficiency can be overrated, and where real advantage is emerging.\",\"breadcrumb\":{\"@id\":\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#primaryimage\",\"url\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/09\/sarahtrevethick_make_a_female_change_leader_-v_7_4b8fda90-ad78-4a54-a7de-2d8f9bf0c63c.webp\",\"contentUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/09\/sarahtrevethick_make_a_female_change_leader_-v_7_4b8fda90-ad78-4a54-a7de-2d8f9bf0c63c.webp\",\"width\":2048,\"height\":2048,\"caption\":\"personal brand project\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessesgrow.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your personal brand isn’t a project, it’s a lifestyle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessesgrow.com\/#website\",\"url\":\"https:\/\/businessesgrow.com\/\",\"name\":\"Schaefer Marketing Solutions: We Help Businesses {grow}\",\"description\":\"Rise Above the Noise.\",\"publisher\":{\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessesgrow.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16\",\"name\":\"Mark Schaefer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\",\"url\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\",\"contentUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\",\"width\":776,\"height\":118,\"caption\":\"Mark Schaefer\"},\"logo\":{\"@id\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\"},\"description\":\"Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} \u2013 one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including \\\"The Tao of Twitter\\\" (the best-selling book on Twitter in the world) and \\\"Return On Influence,\\\" which was named one of the top business titles of the year by the American Library Association. His latest book is called \\\"Social Media Explained: Untangling the World\u2019s Most Misunderstood Business Trend\\\"\",\"sameAs\":[\"http:\/\/markwschaefer.wpengine.com\",\"https:\/\/www.facebook.com\/mark.schaefer3\",\"https:\/\/www.instagram.com\/markwschaefer\/\",\"https:\/\/www.linkedin.com\/in\/markwschaefer\",\"https:\/\/www.pinterest.co.uk\/markwschaefer\/\",\"https:\/\/x.com\/markwschaefer\",\"https:\/\/www.youtube.com\/user\/MWSchaefer\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/bd5b139cb8e2663f2470c39139f38cf3\",\"name\":\"Mark Schaefer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r\",\"caption\":\"Mark Schaefer\"},\"sameAs\":[\"http:\/\/markwschaefer.wpengine.com\",\"https:\/\/x.com\/markwschaefer\"],\"url\":\"https:\/\/businessesgrow.com\/author\/mark\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your personal brand isn't a project, it's a lifestyle - Schaefer Marketing Solutions: We Help Businesses {grow}","description":"A series of short observations on personal branding, AI, creativity, and modern marketing\u2014why showing up matters, why efficiency can be overrated, and where real advantage is emerging.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/","og_locale":"en_GB","og_type":"article","og_title":"Your personal brand isn't a project, it's a lifestyle - Schaefer Marketing Solutions: We Help Businesses {grow}","og_description":"A series of short observations on personal branding, AI, creativity, and modern marketing\u2014why showing up matters, why efficiency can be overrated, and where real advantage is emerging.","og_url":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/","og_site_name":"Schaefer Marketing Solutions: We Help Businesses {grow}","article_publisher":"https:\/\/www.facebook.com\/mark.schaefer3","article_published_time":"2025-12-15T13:00:00+00:00","article_modified_time":"2025-12-15T17:33:42+00:00","og_image":[{"width":2048,"height":2048,"url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/09\/sarahtrevethick_make_a_female_change_leader_-v_7_4b8fda90-ad78-4a54-a7de-2d8f9bf0c63c.webp","type":"image\/webp"}],"author":"Mark Schaefer","twitter_card":"summary_large_image","twitter_creator":"@markwschaefer","twitter_site":"@markwschaefer","twitter_misc":{"Written by":"Mark Schaefer","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#article","isPartOf":{"@id":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/"},"author":{"name":"Mark Schaefer","@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/bd5b139cb8e2663f2470c39139f38cf3"},"headline":"Your personal brand isn’t a project, it’s a lifestyle","datePublished":"2025-12-15T13:00:00+00:00","dateModified":"2025-12-15T17:33:42+00:00","mainEntityOfPage":{"@id":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/"},"wordCount":805,"publisher":{"@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16"},"image":{"@id":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#primaryimage"},"thumbnailUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/09\/sarahtrevethick_make_a_female_change_leader_-v_7_4b8fda90-ad78-4a54-a7de-2d8f9bf0c63c.webp","keywords":["artificial intelligence","mark schaefer","social media strategy"],"articleSection":["Artificial Intelligence","B2B and social media","social media","Social Media Strategy","Writing best practices"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/","url":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/","name":"Your personal brand isn't a project, it's a lifestyle - Schaefer Marketing Solutions: We Help Businesses {grow}","isPartOf":{"@id":"https:\/\/businessesgrow.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#primaryimage"},"image":{"@id":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#primaryimage"},"thumbnailUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/09\/sarahtrevethick_make_a_female_change_leader_-v_7_4b8fda90-ad78-4a54-a7de-2d8f9bf0c63c.webp","datePublished":"2025-12-15T13:00:00+00:00","dateModified":"2025-12-15T17:33:42+00:00","description":"A series of short observations on personal branding, AI, creativity, and modern marketing\u2014why showing up matters, why efficiency can be overrated, and where real advantage is emerging.","breadcrumb":{"@id":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/businessesgrow.com\/2025\/12\/15\/project\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#primaryimage","url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/09\/sarahtrevethick_make_a_female_change_leader_-v_7_4b8fda90-ad78-4a54-a7de-2d8f9bf0c63c.webp","contentUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/09\/sarahtrevethick_make_a_female_change_leader_-v_7_4b8fda90-ad78-4a54-a7de-2d8f9bf0c63c.webp","width":2048,"height":2048,"caption":"personal brand project"},{"@type":"BreadcrumbList","@id":"https:\/\/businessesgrow.com\/2025\/12\/15\/project\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/businessesgrow.com\/"},{"@type":"ListItem","position":2,"name":"Your personal brand isn’t a project, it’s a lifestyle"}]},{"@type":"WebSite","@id":"https:\/\/businessesgrow.com\/#website","url":"https:\/\/businessesgrow.com\/","name":"Schaefer Marketing Solutions: We Help Businesses {grow}","description":"Rise Above the Noise.","publisher":{"@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/businessesgrow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16","name":"Mark Schaefer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png","url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png","contentUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png","width":776,"height":118,"caption":"Mark Schaefer"},"logo":{"@id":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png"},"description":"Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} \u2013 one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including \"The Tao of Twitter\" (the best-selling book on Twitter in the world) and \"Return On Influence,\" which was named one of the top business titles of the year by the American Library Association. His latest book is called \"Social Media Explained: Untangling the World\u2019s Most Misunderstood Business Trend\"","sameAs":["http:\/\/markwschaefer.wpengine.com","https:\/\/www.facebook.com\/mark.schaefer3","https:\/\/www.instagram.com\/markwschaefer\/","https:\/\/www.linkedin.com\/in\/markwschaefer","https:\/\/www.pinterest.co.uk\/markwschaefer\/","https:\/\/x.com\/markwschaefer","https:\/\/www.youtube.com\/user\/MWSchaefer"]},{"@type":"Person","@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/bd5b139cb8e2663f2470c39139f38cf3","name":"Mark Schaefer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r","caption":"Mark Schaefer"},"sameAs":["http:\/\/markwschaefer.wpengine.com","https:\/\/x.com\/markwschaefer"],"url":"https:\/\/businessesgrow.com\/author\/mark\/"}]}},"jetpack_featured_media_url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/09\/sarahtrevethick_make_a_female_change_leader_-v_7_4b8fda90-ad78-4a54-a7de-2d8f9bf0c63c.webp","jetpack_shortlink":"https:\/\/wp.me\/s7DMUa-project","jetpack-related-posts":[{"id":91659,"url":"https:\/\/businessesgrow.com\/2025\/12\/03\/sustainable-personal-brand\/","url_meta":{"origin":62407,"position":0},"title":"Secrets of the Sustainable Personal Brand","author":"Mark Schaefer","date":"December 3, 2025","format":false,"excerpt":"Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn't a project. It's a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode.","rel":"","context":"In "business relationships"","block_context":{"text":"business relationships","link":"https:\/\/businessesgrow.com\/category\/business-relationships\/"},"img":{"alt_text":"sustainable personal brand","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_linocut_art_featuring_a_cat_character_wearing_a_70fae91c-4122-48e8-af91-ae3b0ab8e297_2.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_linocut_art_featuring_a_cat_character_wearing_a_70fae91c-4122-48e8-af91-ae3b0ab8e297_2.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_linocut_art_featuring_a_cat_character_wearing_a_70fae91c-4122-48e8-af91-ae3b0ab8e297_2.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markwschaefer_linocut_art_featuring_a_cat_character_wearing_a_70fae91c-4122-48e8-af91-ae3b0ab8e297_2.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":61370,"url":"https:\/\/businessesgrow.com\/2024\/01\/29\/personal-brand-versus-corporate-brand-which-is-more-effective\/","url_meta":{"origin":62407,"position":1},"title":"Personal Brand Versus Corporate Brand: Which is More Effective?","author":"Mark Schaefer","date":"January 29, 2024","format":false,"excerpt":"A surprising debate over the relative value of the personal brand versus corporate brand","rel":"","context":"In "Advertising"","block_context":{"text":"Advertising","link":"https:\/\/businessesgrow.com\/category\/advertising\/"},"img":{"alt_text":"personal brand versus corporate brand","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/01\/markschaefer_man_wearing_a_hat_made_of_the_McDonalds_golden_arc_763d61a9-4d45-4d20-bf96-41cd112fcf66.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/01\/markschaefer_man_wearing_a_hat_made_of_the_McDonalds_golden_arc_763d61a9-4d45-4d20-bf96-41cd112fcf66.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/01\/markschaefer_man_wearing_a_hat_made_of_the_McDonalds_golden_arc_763d61a9-4d45-4d20-bf96-41cd112fcf66.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/01\/markschaefer_man_wearing_a_hat_made_of_the_McDonalds_golden_arc_763d61a9-4d45-4d20-bf96-41cd112fcf66.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":48315,"url":"https:\/\/businessesgrow.com\/2019\/09\/04\/branding-strategy\/","url_meta":{"origin":62407,"position":2},"title":"Perhaps your company’s branding strategy is YOU.","author":"Mark Schaefer","date":"September 4, 2019","format":false,"excerpt":"The most powerful branding strategy might be found in your own experiences and stories.","rel":"","context":"In "B2B and social media"","block_context":{"text":"B2B and social media","link":"https:\/\/businessesgrow.com\/category\/b2b-and-social-media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-01-at-9.13.29-AM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-01-at-9.13.29-AM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-01-at-9.13.29-AM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-01-at-9.13.29-AM.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-01-at-9.13.29-AM.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":61695,"url":"https:\/\/businessesgrow.com\/2024\/07\/29\/personal-brand-on-tiktok\/","url_meta":{"origin":62407,"position":3},"title":"Are you really building a personal brand on TikTok?","author":"Mark Schaefer","date":"July 29, 2024","format":false,"excerpt":"Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.","rel":"","context":"In "branding"","block_context":{"text":"branding","link":"https:\/\/businessesgrow.com\/category\/branding\/"},"img":{"alt_text":"personal brand on tiktok","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/tiktok.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/tiktok.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/tiktok.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/tiktok.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/tiktok.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":90476,"url":"https:\/\/businessesgrow.com\/2025\/05\/17\/personal-brands\/","url_meta":{"origin":62407,"position":4},"title":"Please. Let’s stop the B.S. about personal brands","author":"Mark Schaefer","date":"May 17, 2025","format":false,"excerpt":"Adam Grant is a great example of a person who has unleashed spectacular success based on his personal brand. So why is he so against personal brands?","rel":"","context":"In "personal branding"","block_context":{"text":"personal branding","link":"https:\/\/businessesgrow.com\/category\/personal-branding\/"},"img":{"alt_text":"personal brands","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/personal-brand.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/personal-brand.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/personal-brand.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/personal-brand.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":56411,"url":"https:\/\/businessesgrow.com\/2022\/03\/21\/personal-branding-3\/","url_meta":{"origin":62407,"position":5},"title":"Five reasons why your marketing department needs to focus on personal branding","author":"Mark Schaefer","date":"March 21, 2022","format":false,"excerpt":"Personal branding should be the centerpiece of a modern marketing strategy","rel":"","context":"In "Marketing Strategy"","block_context":{"text":"Marketing Strategy","link":"https:\/\/businessesgrow.com\/category\/marketing-strategy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Rutgers-launch.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Rutgers-launch.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Rutgers-launch.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Rutgers-launch.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Rutgers-launch.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/62407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/comments?post=62407"}],"version-history":[{"count":16,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/62407\/revisions"}],"predecessor-version":[{"id":91792,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/62407\/revisions\/91792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media\/91757"}],"wp:attachment":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media?parent=62407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/categories?post=62407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/tags?post=62407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}