{"id":62010,"date":"2024-05-22T10:50:43","date_gmt":"2024-05-22T14:50:43","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=62010"},"modified":"2024-05-22T10:50:43","modified_gmt":"2024-05-22T14:50:43","slug":"role-of-humans-in-an-ai-world","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2024\/05\/22\/role-of-humans-in-an-ai-world\/","title":{"rendered":"The inescapable role of humans in an AI world"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"62011\" data-permalink=\"https:\/\/businessesgrow.com\/2024\/05\/22\/role-of-humans-in-an-ai-world\/markschaefer_vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/markschaefer_Vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456.png\" data-orig-size=\"2048,2048\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"role of humans in an AI world\" data-image-description=\"&lt;p&gt;role of humans in an AI world&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/markschaefer_Vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456-300x300.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/markschaefer_Vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456-1024x1024.png\" class=\"aligncenter wp-image-62011\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/markschaefer_Vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456-1024x1024.png\" alt=\"role of humans in an AI world\" width=\"800\" height=\"800\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/markschaefer_Vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456-1024x1024.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/markschaefer_Vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456-300x300.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/markschaefer_Vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456-85x85.png 85w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/markschaefer_Vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456-1536x1536.png 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/markschaefer_Vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456-100x100.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/markschaefer_Vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456-50x50.png 50w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/markschaefer_Vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456-150x150.png 150w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/markschaefer_Vintage_comic_book_artwork_of_an_anthropomorphic_r_88eeec03-caf2-478b-9274-518f4732a456.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>We live in one of the most confounding and exciting times as philosophers and scientists grapple with an improbable question: &#8220;What is the role of humans in an AI world?&#8221;<\/p>\n<p>It seems bizarre we would even have to consider the possibility of the shrinking relevance of a carbon-based human. In AI, we are creating something magnificent and frightening. Deep Mind founder Mustafa Suleyman (who currently leads AI for Microsoft) says <a href=\"https:\/\/youtu.be\/KKNCiRWd_j0?si=LM-uXXAWZ7T_I8VC\" target=\"_blank\" rel=\"noopener\">AI is a digital species<\/a> that can see, hear, think, and respond to its environment. In a new TED talk, he said &#8220;AI is us.&#8221;<\/p>\n<p>Now hold on. AI is not us. AI is not my mom, my child, or my spouse. &#8220;AI is us&#8221; makes a good sound bite, but that is just not true. So, what is AI? This is the question of the moment, and it made for a wonderful discussion on the new episode of The Marketing Companion podcast.<\/p>\n<p>In this episode, my genius friend Mathew Sweezey and I begin to explore the role of humans when AI rules the marketing world. Some of our discussion points:<\/p>\n<ul>\n<li>Humans will still need to create experiences and human-to-human connections that deliver outcomes. Connecting to customers and the human touch.<\/li>\n<li>The new emphasis on artisanal &#8212; isn&#8217;t that what we cherish most?<\/li>\n<li>AI will make customers expect perfect things faster<\/li>\n<li>AI as an enabler for humans, especially smaller businesses<\/li>\n<li>The human skills that will be the most cherished<\/li>\n<li>The aspect of humanity that still defines our marketing<\/li>\n<\/ul>\n<p>As you see, this is a fascinating and vital conversation. To listen in, simply click here:<\/p>\n<p>Listen to <a href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/Mark-May6-FINAL.mp3\" target=\"_blank\" rel=\"noopener\"><strong>Marketing Companion EPISODE 289<\/strong><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" class=\"aligncenter wp-image-27324 size-full\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"(max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this amazing episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" class=\"alignleft wp-image-59869\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left;\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"(max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence in order to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/marketingcompanion\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n<p><em>Illustration courtesy MidJourney<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Philosophers and scientists now grapple with the most improbable question: What is the role of humans in an AI world? Mark Schaefer and Mathew Sweezey discuss the implications for marketing in this new podcast episode.<\/p>\n","protected":false},"author":36,"featured_media":62011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2031,30,83,1116,3113],"tags":[2032,350,1181,2558,1212],"class_list":["post-62010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-marketing-strategy","category-podcasts","category-the-marketing-companion","category-trending","tag-artificial-intelligence","tag-mark-schaefer","tag-marketing-companion","tag-mathew-sweezey","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The inescapable role of humans in an AI world - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Philosophers and scientists now grapple with the most improbable question: What is the role of humans in an AI world? 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