{"id":61784,"date":"2024-03-19T16:57:06","date_gmt":"2024-03-19T20:57:06","guid":{"rendered":"https:\/\/businessesgrow.com\/?page_id=61784"},"modified":"2025-11-21T16:43:08","modified_gmt":"2025-11-21T21:43:08","slug":"harnessing-ai","status":"publish","type":"page","link":"https:\/\/businessesgrow.com\/harnessing-ai\/","title":{"rendered":"Harnessing AI"},"content":{"rendered":"<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Mark Schaefer on Harnessing AI\" src=\"https:\/\/player.vimeo.com\/video\/927774608?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p>The CEO of Microsoft called Artificial Intelligence the most profound technology in human history. But for many businesses, it\u2019s simply hard to grasp.<\/p>\n<p>There is no hotter topic, and Mark Schaefer, author of <a href=\"https:\/\/amzn.to\/4oaYwRK\" target=\"_blank\" rel=\"noopener\">How AI Changes Your Customers<\/a>,\u00a0 has a unique take on it for your organization. AI doesn&#8217;t have to be overwhelming. Mark tethers AI to familiar business principles to make sense of this new technology.<\/p>\n<p>In this fast-paced and entertaining talk, Mark makes sense of the hype and provides actionable ideas that work, even in a fast-changing world.<\/p>\n<p>In this talk, you will learn:<\/p>\n<ul>\n<li>How to stay relevant amid turmoil<\/li>\n<li>How to push the limits of AI for your company<\/li>\n<li>How to regard the three different types of AI in your company<\/li>\n<li>Practical marketing applications for AI right now<\/li>\n<li>The future of creativity<\/li>\n<\/ul>\n<p>If you\u2019re struggling to make sense of this new world, you\u2019re not alone, and Mark Schaefer will help you create a practical plan for your organization.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"91581\" data-permalink=\"https:\/\/businessesgrow.com\/harnessing-ai\/screen-shot-2025-11-21-at-3-29-43-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screen-Shot-2025-11-21-at-3.29.43-PM.webp\" data-orig-size=\"908,354\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2025-11-21 at 3.29.43 PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screen-Shot-2025-11-21-at-3.29.43-PM-300x117.webp\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screen-Shot-2025-11-21-at-3.29.43-PM.webp\" class=\"aligncenter wp-image-91581\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screen-Shot-2025-11-21-at-3.29.43-PM.webp\" alt=\"\" width=\"800\" height=\"312\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screen-Shot-2025-11-21-at-3.29.43-PM.webp 908w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screen-Shot-2025-11-21-at-3.29.43-PM-300x117.webp 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screen-Shot-2025-11-21-at-3.29.43-PM-100x39.webp 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/Screen-Shot-2025-11-21-at-3.29.43-PM-128x50.webp 128w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>(You can find hundreds of real audience comments <a href=\"https:\/\/twitter.com\/markwschaefer\/likes\" target=\"_blank\" rel=\"noopener noreferrer\">by clicking HERE!<\/a>)<\/strong><\/p>\n<p>Let&#8217;s get this party started, shall we?<\/p>\n<p><a class=\"cta cta_big\" href=\"\/booking-inquiry\/\">I want Mark to speak at my event <i class=\"fa fa-chevron-right\"><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The CEO of Microsoft called Artificial Intelligence the most profound technology in human history. But for many businesses, it\u2019s simply hard to grasp. There is no hotter topic, and Mark [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":90599,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-61784","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Harnessing AI - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"The CEO of Microsoft called Artificial Intelligence the most profound technology in human history. But for many businesses, it\u2019s simply hard to grasp. Harnessing AI\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/harnessing-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harnessing AI - Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"og:description\" content=\"The CEO of Microsoft called Artificial Intelligence the most profound technology in human history. But for many businesses, it\u2019s simply hard to grasp. 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It's meant to fit into a regular company online meeting The\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2020\/05\/The-Pandemic-Business-Playbook-by-Mark-Schaefer.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2020\/05\/The-Pandemic-Business-Playbook-by-Mark-Schaefer.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2020\/05\/The-Pandemic-Business-Playbook-by-Mark-Schaefer.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":36666,"url":"https:\/\/businessesgrow.com\/instant-marketing-advice\/","url_meta":{"origin":61784,"position":1},"title":"Instant Marketing Advice With Mark Schaefer","author":"Mark Schaefer","date":"February 11, 2016","format":false,"excerpt":"Instant Marketing Advice Do you need some marketing help?\u00a0Let's get down to business! This is a one-of-a-kind opportunity to have a personal conversation with marketing visionary Mark Schaefer. Tap into more than 40 years of global business experience to get help on strategy, focus, personal branding, launching a business, writing\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":91590,"url":"https:\/\/businessesgrow.com\/how-ai-changes-your-customers-2\/","url_meta":{"origin":61784,"position":2},"title":"How AI Changes Your Customers","author":"Mark Schaefer","date":"November 21, 2025","format":false,"excerpt":"The greatest disruption in the history of marketing isn\u2019t coming for your job. It\u2019s coming for your customer. Artificial Intelligence is changing the way people think, feel, decide, and connect. Your next customer will be less patient, more trusting of machines, less loyal to brands, and possibly searching for meaning\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Keynote speaker Mark Schaefer","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/570A6495-scaled.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/570A6495-scaled.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/570A6495-scaled.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/570A6495-scaled.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/570A6495-scaled.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/570A6495-scaled.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":51199,"url":"https:\/\/businessesgrow.com\/most-human-company-wins\/","url_meta":{"origin":61784,"position":3},"title":"Mark Schaefer and The Most Human Company Wins","author":"Mark Schaefer","date":"July 30, 2020","format":false,"excerpt":"The Most Human Company Wins\u2122 The video on this page tells the story of an extraordinary moment that occurred the first time I ever gave my speech based on The Marketing Rebellion book. I call this talk \"The Most Human Company Wins.\" With every speech and piece of content I\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"The Most Human Company Wins","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-2.06.45-PM-1024x652.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-2.06.45-PM-1024x652.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-2.06.45-PM-1024x652.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-2.06.45-PM-1024x652.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":36650,"url":"https:\/\/businessesgrow.com\/social-media-speaker\/","url_meta":{"origin":61784,"position":4},"title":"Keynote speaker Mark Schaefer","author":"Mark Schaefer","date":"February 11, 2016","format":false,"excerpt":"Acclaimed Keynote Speaker Mark Schaefer Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world. With more than 30 years of experience, Mark is one of the most sought-after and inspirational keynote speakers anywhere. His speeches are memorable, entertaining, and always tailored to exceed\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Keynote speaker Mark Schaefer","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/GPEC-7.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/GPEC-7.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/GPEC-7.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/GPEC-7.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/GPEC-7.webp?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":48445,"url":"https:\/\/businessesgrow.com\/photo-gallery-from-the-uprising\/","url_meta":{"origin":61784,"position":5},"title":"Photo Gallery from The Uprising","author":"Mark Schaefer","date":"October 8, 2019","format":false,"excerpt":"The Uprising: A marketing retreat like no other. This photo gallery will give you a flavor of The Uprising, a retreat for marketing leaders. Join us for an all-inclusive, immersive experience, unlike anything you've attended before. 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