{"id":61695,"date":"2024-07-29T08:00:46","date_gmt":"2024-07-29T12:00:46","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=61695"},"modified":"2024-07-28T09:06:16","modified_gmt":"2024-07-28T13:06:16","slug":"personal-brand-on-tiktok","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2024\/07\/29\/personal-brand-on-tiktok\/","title":{"rendered":"Are you really building a personal brand on TikTok?"},"content":{"rendered":"
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Personal brand on TikTok?<\/em><\/p><\/div>\n

Too short for a blog post, too interesting to ignore, here are some quick thoughts from the Schaefer-verse:<\/p>\n

Is it really a personal brand on TikTok?<\/h2>\n

I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth. But a new development has me flummoxed.<\/p>\n

Increasingly, “personal brand” is becoming synonymous with performers on TikTok. I’ve seen this connection creeping in, but it slapped me in the face when I saw sessions on “personal brand strategy” at SXSW run literally by teen TikTok stars.<\/p>\n

I’m not against teen TikTok stars\u2014go for it. But is this building a personal brand … or achieving personal fame? There’s a difference.<\/p>\n

The term “personal brand” was popularized by a 1997 Fast Company<\/em> article called “The Brand is You” by Tom Peters<\/a>. He stressed the importance of curating your own professional brand (just like a corporate brand) to succeed in business.<\/p>\n

In my popular Personal Branding Master Class<\/a>, I make the distinction between fame (like Kim Kardashian) and a personal brand, which means you have the<\/p>\n