{"id":61666,"date":"2024-02-28T08:00:39","date_gmt":"2024-02-28T13:00:39","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=61666"},"modified":"2024-10-29T20:13:12","modified_gmt":"2024-10-30T00:13:12","slug":"capcut","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2024\/02\/28\/capcut\/","title":{"rendered":"Why CapCut might be the Gen Alpha social media app"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"61670\" data-permalink=\"https:\/\/businessesgrow.com\/2024\/02\/28\/capcut\/3f7c59f36d529f90-1200\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/02\/3f7c59f36d529f90-1200.png\" data-orig-size=\"1200,600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"capcut\" data-image-description=\"&lt;p&gt;capcut&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/02\/3f7c59f36d529f90-1200-300x150.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/02\/3f7c59f36d529f90-1200-1024x512.png\" class=\"aligncenter wp-image-61670\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/02\/3f7c59f36d529f90-1200-1024x512.png\" alt=\"capcut\" width=\"800\" height=\"400\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/02\/3f7c59f36d529f90-1200-1024x512.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/02\/3f7c59f36d529f90-1200-300x150.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/02\/3f7c59f36d529f90-1200-100x50.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/02\/3f7c59f36d529f90-1200.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. One of the highlights of our discussion were the insights about CapCut.<\/p>\n<p>While Instagram and TikTok are visual mediums with editing, CapCut starts with cinematic editing as a means to the content. CapCut is owned by ByteDance, the parent company of TikTok.<\/p>\n<p>Sara explained CapCut this way:<\/p>\n<blockquote><p>&#8220;TikTok is the engine colonizing the world&#8217;s attention. Tik Tok is guaranteed an infinite content supply from its baby sister, CapCut. It&#8217;s really a power pairing. And so it has this giant leg up. It&#8217;s a creative tool. Yes, it&#8217;s an app. But it&#8217;s integrated with this content engine. And so when we think about what are the dynamics that are actually going to put an app or service squarely in the path of (the next generation) I think there&#8217;s a lot of signs that point to CapCut as being well-suited for that to happen.&#8221;<\/p><\/blockquote>\n<p>While that is quite an insight, there&#8217;s much, much more to this show:<\/p>\n<ul>\n<li>The super-charged new trends pioneered by Gen Z<\/li>\n<li>Why Gen Z is longing for a time they&#8217;ve never experienced<\/li>\n<li>The impact of chaos on this generation<\/li>\n<li>The unexpected role of brand characters<\/li>\n<li>Why a diet pill massively dominates Gen Z culture<\/li>\n<li>How the Taylor Swift impact blurs the lines of marketing with game dynamics<\/li>\n<li>Why companies are opening up to let consumers &#8220;re-mix&#8221; their brand<\/li>\n<\/ul>\n<p>You do NOT want to miss this. All you have to do is click here to listen:<\/p>\n<h3><a href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkFeb26-FINAL.mp3\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Click here to enjoy Marketing Companion episode 283<\/span><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" class=\"aligncenter wp-image-27324 size-full\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"(max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this amazing episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" class=\"alignleft wp-image-59869\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left;\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"(max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence in order to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/marketingcompanion\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n<p><em>Illustration courtesy Unsplash.com<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CapCut is on the move and could be the next big social media app<\/p>\n","protected":false},"author":36,"featured_media":61670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[83,2631,1151,60,55,889,1116,2517,3113],"tags":[3304,2962,350,1181,1212,3183],"class_list":["post-61666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","category-social-media-and-gaming","category-social-media-and-sales-2","category-social-media-best-practices","category-social-media-strategy","category-social-media-tools-2","category-the-marketing-companion","category-tiktok","category-trending","tag-capcut","tag-gen-z","tag-mark-schaefer","tag-marketing-companion","tag-podcast","tag-sara-wilson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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