{"id":59491,"date":"2023-05-25T08:00:25","date_gmt":"2023-05-25T12:00:25","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=59491"},"modified":"2023-05-22T10:57:53","modified_gmt":"2023-05-22T14:57:53","slug":"staying-relevant-as-a-creator","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2023\/05\/25\/staying-relevant-as-a-creator\/","title":{"rendered":"What is the &#8220;gist&#8221; of you? Staying relevant as a creator"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"59494\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/05\/25\/staying-relevant-as-a-creator\/screenshot-2023-05-16-at-5-49-48-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-16-at-5.49.48-PM.png\" data-orig-size=\"1260,1116\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"staying relevant as a creator\" data-image-description=\"&lt;p&gt;staying relevant as a creator&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-16-at-5.49.48-PM-300x266.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-16-at-5.49.48-PM-1024x907.png\" class=\"aligncenter wp-image-59494\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-16-at-5.49.48-PM-1024x907.png\" alt=\"staying relevant as a creator\" width=\"800\" height=\"709\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-16-at-5.49.48-PM-1024x907.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-16-at-5.49.48-PM-300x266.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-16-at-5.49.48-PM-100x89.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-16-at-5.49.48-PM-56x50.png 56w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-16-at-5.49.48-PM.png 1260w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>I don&#8217;t know of a person on earth who has studied the art and science of content creation more than Jay Acunzo. Not only is Jay an extremely accomplished writer, podcaster, and producer, he&#8217;s a very gifted teacher. And the lesson many of us need right now is all about staying relevant as a creator.<\/p>\n<p>AI is nipping at our heels &#8212; and perhaps our careers &#8212; and Jay and I riff about our personal strategies to stay relevant in the AI Era.<\/p>\n<p>In the new episode of the <a href=\"https:\/\/businessesgrow.com\/podcast-the-marketing-companion-2\/\" target=\"_blank\" rel=\"noopener\">Marketing Companion<\/a> podcast, you&#8217;ll hear:<\/p>\n<ul>\n<li>Helpful and actionable prompts to connect you to your audience needs<\/li>\n<li>The one act of courage needed to transcend information density<\/li>\n<li>Ideas to identify a sustainable &#8220;angle&#8221; in a crowded market<\/li>\n<li>A simple formula for naming the problem you solve for your customers<\/li>\n<\/ul>\n<p>&#8230; and more!<\/p>\n<p>Our shows are always a brisk 30-minutes and packed with lots of cool information! Click here to tap into some new ideas about staying relevant as a creator!<\/p>\n<h2><a href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkMay22-FINAL.mp3\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Click to hear Episode 273<\/span><\/a><\/h2>\n<h3>Resources mentioned in this show:<\/h3>\n<p>Jay&#8217;s <a href=\"https:\/\/jayacunzo.com\/\" target=\"_blank\" rel=\"noopener\">Creator Kitchen program<\/a><\/p>\n<p>Mark&#8217;s personal branding book <a href=\"https:\/\/amzn.to\/42yYOYx\" target=\"_blank\" rel=\"noopener\">KNOWN<\/a><\/p>\n<p>The <a href=\"https:\/\/maven.com\/mark-schaefer\/marketing\" target=\"_blank\" rel=\"noopener\">personal branding master class<\/a><\/p>\n<p><em>Illustration courtesy FreePik.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.<\/p>\n","protected":false},"author":36,"featured_media":59494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,213,1927,80,57,51,83,1929,1116,3113],"tags":[1980,350,1181,1878,1212],"class_list":["post-59491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-community-building","category-content-distribution","category-content-marketing","category-marketing-best-practices","category-personal-branding","category-podcasts","category-productivity","category-the-marketing-companion","category-trending","tag-jay-acunzo","tag-mark-schaefer","tag-marketing-companion","tag-personal-branding","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the &quot;gist&quot; of you? 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