{"id":59373,"date":"2023-05-11T08:00:38","date_gmt":"2023-05-11T12:00:38","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=59373"},"modified":"2023-05-09T16:48:59","modified_gmt":"2023-05-09T20:48:59","slug":"luxury-brand-marketing","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2023\/05\/11\/luxury-brand-marketing\/","title":{"rendered":"Diving into the bizarre and secret world of luxury brand marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"59376\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/05\/11\/luxury-brand-marketing\/markschaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e.png\" data-orig-size=\"2048,2048\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"luxury brands\" data-image-description=\"&lt;p&gt;luxury brands&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e-300x300.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e-1024x1024.png\" class=\"aligncenter wp-image-59376\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e-1024x1024.png\" alt=\"luxury brand marketing\" width=\"800\" height=\"800\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e-1024x1024.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e-300x300.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e-85x85.png 85w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e-1536x1536.png 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e.png 2048w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e-100x100.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e-50x50.png 50w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_beautiful_young_woman_sitting_on_a_throne_surround_e8981a1e-7aac-4b4c-aac0-9354b875500e-150x150.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>In my career, I have served as marketing advisor and consultant to a wide variety of industries &#8230; automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I&#8217;ve faced. But there is one segment I&#8217;ve avoided, and always will &#8212; luxury brand marketing.<\/p>\n<p>The dynamics, language, and culture of luxury brand marketing is so far beyond my life, perhaps my understanding, that I don&#8217;t think I could be effective in that world.<\/p>\n<p>Which is why the new episode of The Marketing Companion is so intensely and utterly fascinating! In fact, I think this is <strong>one of the most amazing discussions we have ever had on the show.<\/strong><\/p>\n<p>My co-host <a href=\"https:\/\/amandarussell.co\/\" target=\"_blank\" rel=\"noopener\">Amanda Russell<\/a> is an advisor to the CEOs of some of the most exclusive luxury brands in the world, including Bottega Veneta, Lamborghini, Gucci, and many others.<\/p>\n<p>This discussion will make your head spin. Topics include:<\/p>\n<ul>\n<li>What drives somebody to re-finance their home to buy a handbag or luxury watch?<\/li>\n<li>How the digital transformation may actually jeopardize the allure of a luxury brand marketing<\/li>\n<li>Why 50 percent of the luxury brand marketing today may not exist by 2030<\/li>\n<li>Why China drives much of the luxury brand marketing trends<\/li>\n<li>How the future of luxury brand marketing may depend on building community<\/li>\n<li>The essential role of word-of-mouth marketing<\/li>\n<li>Why the most exclusive brand in the world doesn&#8217;t care about their brand because they think their customer is the true brand. In fact, during the pandemic, they stopped all marketing because they didn&#8217;t need it.<\/li>\n<\/ul>\n<p>I guarantee this conversation about luxury brand marketing will twist your mind in crazy new directions. And some actionable ideas apply to any marketing strategy in a competitive world.<\/p>\n<p>Let&#8217;s go!<\/p>\n<h2><a href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkMay8-FINAL.mp3\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Click here to listen to Episode 272<\/span><\/a><\/h2>\n<p>Resources mentioned in this show:<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Tipping-Point-Little-Things-Difference\/dp\/0316346624\/ref=sr_1_1?crid=1AXYH4QH5VBP9&amp;keywords=tipping+point+malcolm+gladwell&amp;qid=1682172407&amp;sprefix=tipping+p%252Caps%252C159&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=schaemarkes09-20&amp;linkCode=ur2&amp;linkId=ed93e8400920d2e9ea06ba81f45b1c75&amp;camp=1789&amp;creative=9325\" target=\"_blank\" rel=\"noopener\">The Tipping Point<\/a> by Malcolm Gladwell<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Belonging-Brand-Community-Marketing-Strategy\/dp\/1733553398\/ref=sr_1_1?crid=3U2899JGFKQI0&amp;keywords=belonging+to+the+brand&amp;qid=1682172550&amp;sprefix=belonging+to+the+brand%252Caps%252C117&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=schaemarkes09-20&amp;linkCode=ur2&amp;linkId=e2f29d1241bfe9da9578f5135d37fd7d&amp;camp=1789&amp;creative=9325\" target=\"_blank\" rel=\"noopener\">Belonging to the Brand <\/a>\u00a0by Mark Schaefer<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"58879\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/03\/06\/social-media-marketing-3\/screen-shot-2023-03-05-at-7-44-45-am\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM.png\" data-orig-size=\"1012,1066\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Mark Schaefer\" data-image-description=\"&lt;p&gt;Keynote speaker Mark Schaefer&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-285x300.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-972x1024.png\" class=\"alignleft size-medium wp-image-58879\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left;\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-285x300.png\" sizes=\"(max-width: 285px) 100vw, 285px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-285x300.png 285w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-972x1024.png 972w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-95x100.png 95w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-47x50.png 47w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM.png 1012w\" alt=\"Mark Schaefer\" width=\"285\" height=\"300\" data-attachment-id=\"58879\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/03\/06\/social-media-marketing-3\/screen-shot-2023-03-05-at-7-44-45-am\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM.png\" data-orig-size=\"1012,1066\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Mark Schaefer\" data-image-description=\"&lt;p&gt;Keynote speaker Mark Schaefer&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-285x300.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-972x1024.png\" \/>Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world\u2019s bestselling\u00a0<a href=\"https:\/\/businessesgrow.com\/social-media-marketing-books\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing books<\/a><\/em><em>\u00a0and is an acclaimed\u00a0<a href=\"https:\/\/businessesgrow.com\/social-media-speaker\/\" target=\"_blank\" rel=\"noopener noreferrer\">keynote speaker<\/a>, college educator, and business consultant.\u00a0<a href=\"https:\/\/businessesgrow.com\/podcast-the-marketing-companion-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Marketing Companion podcast<\/a>\u00a0is among the top business podcasts in the world.\u00a0<a href=\"https:\/\/businessesgrow.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Mark<\/a>\u00a0to have him speak at your company event or conference soon.<\/em><\/p>\n<p><em>Follow Mark on\u00a0<a href=\"https:\/\/twitter.com\/markwschaefer\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCHeqwN52RM7GIrKEE5INpng\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, and\u00a0<a href=\"https:\/\/www.instagram.com\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/em><\/p>\n<p><em>Illustration courtesy MidJourney<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell. <\/p>\n","protected":false},"author":36,"featured_media":59376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2129,2031,160,11,12,64,213,17,3030,1103,749,27,57,2369,30,3138,83,79,5,1151,55,1116,2517,3113,2370],"tags":[3072,3269,3268,350,1181,1212],"class_list":["post-59373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-artificial-intelligence","category-augmented-reality","category-branding","category-business-strategy","category-case-studies","category-community-building","category-customer-acquisition","category-customer-experience","category-influence-marketing-2","category-instagram-2","category-internet-marketing","category-marketing-best-practices","category-marketing-rebellion","category-marketing-strategy","category-metaverse","category-podcasts","category-psychology-and-social-media","category-social-media","category-social-media-and-sales-2","category-social-media-strategy","category-the-marketing-companion","category-tiktok","category-trending","category-word-of-mouth-marketing","tag-amanda-russell","tag-luxury-brands","tag-luxury-marketing","tag-mark-schaefer","tag-marketing-companion","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diving into the bizarre and secret world of luxury brand marketing - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell. 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