{"id":59301,"date":"2023-04-12T08:00:54","date_gmt":"2023-04-12T12:00:54","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=59301"},"modified":"2023-04-11T18:59:55","modified_gmt":"2023-04-11T22:59:55","slug":"roi-of-a-blue-check-mark","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/","title":{"rendered":"What is the ROI of a blue check mark?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"59307\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/markschaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png\" data-orig-size=\"1024,1024\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1-300x300.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1-1024x1024.png\" class=\"aligncenter wp-image-59307\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1-1024x1024.png\" alt=\"ROI of a blue check mark\" width=\"800\" height=\"800\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1-300x300.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1-85x85.png 85w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1-100x100.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1-50x50.png 50w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1-150x150.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>On the latest episode of The Marketing Companion, I decided to take a deep dive into the nooks and crannies of social media marketing, and there&#8217;s nobody better to accompany me than marketing genius Dennis Yu.<\/p>\n<p>Dennis studies the art and science of social media success to the Nth degree and we get into some fascinating discussions that include:<\/p>\n<ul>\n<li>The ROI of a blue check mark<\/li>\n<li>The viral power of feel-good stories<\/li>\n<li>A social media platform that is killing it right now<\/li>\n<li>How social media platforms are using facial and image recognition to elevate content<\/li>\n<li>Why replay rate is the key to success on TikTok<\/li>\n<li>Insights into what&#8217;s happening with Meta and the metaverse<\/li>\n<\/ul>\n<p>Dennis also shares a unique perspective on how search engines and social platforms are turning over information to the US government. But TikTok doesn&#8217;t have to &#8230; which could be influencing the government&#8217;s position with that platform.<\/p>\n<h3><a href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/Mark-April7-FINAL.mp3\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Click here to listen to episode 270<\/span><\/a><\/h3>\n<p><em><strong>Resources mentioned in this show<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/amzn.to\/3KmEce0\" target=\"_blank\" rel=\"noopener\">TikTok Advertising book<\/a><\/p>\n<p>Blog post: <a href=\"https:\/\/businessesgrow.com\/2020\/06\/12\/hate\/\" target=\"_blank\" rel=\"noopener\">Why hate is good for business<\/a><\/p>\n<p><a href=\"https:\/\/businessesgrow.com\/2020\/10\/26\/human-commercial\/\" target=\"_blank\" rel=\"noopener\">Ocean Spray cranberry juice case study<\/a><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"58879\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/03\/06\/social-media-marketing-3\/screen-shot-2023-03-05-at-7-44-45-am\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM.png\" data-orig-size=\"1012,1066\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Mark Schaefer\" data-image-description=\"&lt;p&gt;Keynote speaker Mark Schaefer&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-285x300.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-972x1024.png\" class=\"alignleft size-medium wp-image-58879\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left;\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-285x300.png\" sizes=\"(max-width: 285px) 100vw, 285px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-285x300.png 285w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-972x1024.png 972w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-95x100.png 95w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-47x50.png 47w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM.png 1012w\" alt=\"Mark Schaefer\" width=\"285\" height=\"300\" data-attachment-id=\"58879\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/03\/06\/social-media-marketing-3\/screen-shot-2023-03-05-at-7-44-45-am\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM.png\" data-orig-size=\"1012,1066\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Mark Schaefer\" data-image-description=\"&lt;p&gt;Keynote speaker Mark Schaefer&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-285x300.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-972x1024.png\" \/>Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world\u2019s bestselling\u00a0<a href=\"https:\/\/businessesgrow.com\/social-media-marketing-books\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing books<\/a><\/em><em>\u00a0and is an acclaimed\u00a0<a href=\"https:\/\/businessesgrow.com\/social-media-speaker\/\" target=\"_blank\" rel=\"noopener noreferrer\">keynote speaker<\/a>, college educator, and business consultant.\u00a0<a href=\"https:\/\/businessesgrow.com\/podcast-the-marketing-companion-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Marketing Companion podcast<\/a>\u00a0is among the top business podcasts in the world.\u00a0<a href=\"https:\/\/businessesgrow.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Mark<\/a>\u00a0to have him speak at your company event or conference soon.<\/em><\/p>\n<p><em>Follow Mark on\u00a0<a href=\"https:\/\/twitter.com\/markwschaefer\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCHeqwN52RM7GIrKEE5INpng\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, and\u00a0<a href=\"https:\/\/www.instagram.com\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/em><\/p>\n<p><em>Illustration courtesy MidJourney<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark<\/p>\n","protected":false},"author":36,"featured_media":59307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2129,1375,21,22,194,54,749,30,808,83,79,63,5,60,55,1116,2517,41,67],"tags":[3071,1868,350,1181,1212,1858,192,3267],"class_list":["post-59301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-big-data-and-analytics","category-ethics","category-facebook","category-facebook-marketing","category-google-techologies","category-instagram-2","category-marketing-strategy","category-mobile-marketing-2","category-podcasts","category-psychology-and-social-media","category-roi-and-measurement","category-social-media","category-social-media-best-practices","category-social-media-strategy","category-the-marketing-companion","category-tiktok","category-twitter","category-youtube-and-video","tag-dennis-yu","tag-facebook","tag-mark-schaefer","tag-marketing-companion","tag-podcast","tag-social-media","tag-social-media-strategy-2","tag-tik-tok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the ROI of a blue check mark? - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Should you fork over the bucks to become validated on social media? 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