{"id":57018,"date":"2022-06-06T08:00:46","date_gmt":"2022-06-06T12:00:46","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=57018"},"modified":"2022-06-05T09:03:21","modified_gmt":"2022-06-05T13:03:21","slug":"best-social-media-channel","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2022\/06\/06\/best-social-media-channel\/","title":{"rendered":"What is the best social media channel for my business?"},"content":{"rendered":"

\"best<\/p>\n

I’ve been blogging for more than a decade and I realized I’ve never answered this question — the most-asked question I receive<\/strong><\/em> — “What is the best social media channel for my business?”<\/p>\n

So I will try to answer it today.<\/p>\n

I normally cringe when I hear this question because to give a very specific answer, I would need to know a lot more about the company, competition, etc. The optimal marketing mix might be different for every business.<\/p>\n

But I do have a general answer … and it might surprise you.<\/p>\n

Is it really about the best social media channel?<\/h2>\n

When somebody asks this question, it’s normally because they are just starting out with social media — and they’re overwhelmed! They have some inclination that their business needs to be on Facebook or LinkedIn and they don’t know where to start.<\/p>\n

Here is the place to start: You’re asking the wrong question.<\/strong><\/em><\/p>\n

You see, the real value in marketing is driven by content. The content is the fuel behind the social media engine. Social media is simply the distribution system<\/strong><\/em> for the content. So the first question isn’t “What is the best social media channel for my business?” It’s “What is the best content for my business?”<\/p>\n

Again, it might seem overwhelming, but it’s not.<\/p>\n

If you’re asking this question, you’re probably a small company with limited resources. So, you can’t do everything and be everywhere. To keep it simple, you basically have four content choices:<\/p>\n