{"id":56504,"date":"2022-03-30T08:00:58","date_gmt":"2022-03-30T12:00:58","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=56504"},"modified":"2023-12-13T05:22:42","modified_gmt":"2023-12-13T10:22:42","slug":"boring-brand","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/","title":{"rendered":"Marketing ideas for the boring brand"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"56514\" data-permalink=\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/screen-shot-2022-03-27-at-6-14-24-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png\" data-orig-size=\"998,1094\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2022-03-27 at 6.14.24 PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM-274x300.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM-934x1024.png\" class=\"aligncenter wp-image-56514\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM-934x1024.png\" alt=\"BORING BRAND\" width=\"800\" height=\"877\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM-934x1024.png 934w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM-274x300.png 274w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM-91x100.png 91w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM-46x50.png 46w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png 998w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>On the new episode of The Marketing Companion, Jay Acunzo and I debate marketing strategies for the boring brand.<\/p>\n<p>Is there a place for social media strategy, content marketing, and storytelling for a boring brand? What if you&#8217;re selling a commodity product?<\/p>\n<p>Jay and I don&#8217;t always agree, which is what makes this discussion so revealing and fun!<\/p>\n<p>You won&#8217;t want to miss this episode. Just click here:<\/p>\n<div>\n<h2><a href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/Mark-March28.mp3\" target=\"_blank\" rel=\"noopener\">Click on this link to listen to hear Episode 242<\/a><\/h2>\n<p><em><strong>Other ways to enjoy our podcast<\/strong><\/em><\/p>\n<ul>\n<li>Try this! \u201cAlexa, play the latest episode of The Marketing Companion.\u201d<\/li>\n<li><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/the-marketing-companion\/id663933566\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to download the latest episode or subscribe on iTunes<\/a><\/li>\n<li>Listen to us on\u00a0<a href=\"https:\/\/www.iheart.com\/podcast\/the-marketing-companion-29468476\/\" target=\"_blank\" rel=\"noopener noreferrer\">iHeart Radio<\/a><\/li>\n<li>Find us on\u00a0Google Play<\/li>\n<li><a href=\"http:\/\/www.stitcher.com\/s?fid=46788&amp;refid=stpr\" target=\"_blank\" rel=\"noopener noreferrer\">Find the podcast on Stitcher<\/a><\/li>\n<li>Complete\u00a0<a href=\"https:\/\/businessesgrow.com\/podcast-the-marketing-companion\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Companion Episode Guide<\/a><\/li>\n<\/ul>\n<\/div>\n<div>\n<p><strong>Please support our extraordinary sponsor. Our content is free because of their generosity.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" class=\"aligncenter size-full wp-image-27324\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"(max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"55643\" data-permalink=\"https:\/\/businessesgrow.com\/2021\/11\/24\/social-media-jobs\/screen-shot-2021-11-18-at-7-29-27-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM.png\" data-orig-size=\"1588,1126\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2021-11-18 at 7.29.27 PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM-300x213.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM-1024x726.png\" class=\"alignleft wp-image-55643\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM-300x213.png\" sizes=\"(max-width: 269px) 100vw, 269px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM-300x213.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM-1024x726.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM-1536x1089.png 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM-100x71.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM-71x50.png 71w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM.png 1588w\" alt=\"\" width=\"269\" height=\"191\" data-attachment-id=\"55643\" data-permalink=\"https:\/\/businessesgrow.com\/2021\/11\/24\/social-media-jobs\/screen-shot-2021-11-18-at-7-29-27-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM.png\" data-orig-size=\"1588,1126\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2021-11-18 at 7.29.27 PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM-300x213.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-18-at-7.29.27-PM-1024x726.png\" \/><a href=\"https:\/\/www.sendinblue.com\/marketingcompanion\/\" target=\"_blank\" rel=\"noopener\">Sendinblue<\/a>, an all-in-one digital marketing platform, empowers small businesses through end-to-end digital marketing campaigns. Sendinblue allows you to create captivating and personalized email campaigns, custom landing pages, signup forms, automated workflows, transactional messaging, CRM, and more. Marketing Companion fans\u00a0<strong><a href=\"https:\/\/www.sendinblue.com\/marketingcompanion\/\" target=\"_blank\" rel=\"noopener\">can click here to learn more<\/a><\/strong>\u00a0about Sendinblue and sign up for a free trial!<\/p>\n<p>Join the Party! 100 million emails sent every day, 300,000 users in 160 countries, 10 years of expertise, and $0 to get started on our free account! Use the\u00a0<strong>MARKETINGCOMPANION<\/strong>\u00a0promo code to get 50 percent off your first three months on our premium account!<\/p>\n<p><em>Illustration courtesy of Unsplash.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is a boring brand the end of marketing possibility? Not necessarily. <\/p>\n","protected":false},"author":36,"featured_media":56514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[80,30,83,55,1116],"tags":[3120,1980,350,1181,1872,1212],"class_list":["post-56504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-marketing-strategy","category-podcasts","category-social-media-strategy","category-the-marketing-companion","tag-boring-brand","tag-jay-acunzo","tag-mark-schaefer","tag-marketing-companion","tag-marketing-strategy","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing ideas for the boring brand - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Is a boring brand the end of marketing possibility? Not necessarily. Is a boring brand the end of marketing possibility? Not necessarily.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing ideas for the boring brand - Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"og:description\" content=\"Is a boring brand the end of marketing possibility? Not necessarily. Is a boring brand the end of marketing possibility? Not necessarily.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mark.schaefer3\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-30T12:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T10:22:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"998\" \/>\n\t<meta property=\"og:image:height\" content=\"1094\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Schaefer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwschaefer\" \/>\n<meta name=\"twitter:site\" content=\"@markwschaefer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Schaefer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/\"},\"author\":{\"name\":\"Mark Schaefer\",\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/bd5b139cb8e2663f2470c39139f38cf3\"},\"headline\":\"Marketing ideas for the boring brand\",\"datePublished\":\"2022-03-30T12:00:58+00:00\",\"dateModified\":\"2023-12-13T10:22:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/\"},\"wordCount\":246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16\"},\"image\":{\"@id\":\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png\",\"keywords\":[\"boring brand\",\"jay acunzo\",\"mark schaefer\",\"marketing companion\",\"marketing strategy\",\"podcast\"],\"articleSection\":[\"Content Marketing\",\"Marketing Strategy\",\"Podcasts\",\"Social Media Strategy\",\"The Marketing Companion\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/\",\"url\":\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/\",\"name\":\"Marketing ideas for the boring brand - Schaefer Marketing Solutions: We Help Businesses {grow}\",\"isPartOf\":{\"@id\":\"https:\/\/businessesgrow.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png\",\"datePublished\":\"2022-03-30T12:00:58+00:00\",\"dateModified\":\"2023-12-13T10:22:42+00:00\",\"description\":\"Is a boring brand the end of marketing possibility? Not necessarily. Is a boring brand the end of marketing possibility? Not necessarily.\",\"breadcrumb\":{\"@id\":\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#primaryimage\",\"url\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png\",\"contentUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png\",\"width\":998,\"height\":1094},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessesgrow.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing ideas for the boring brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessesgrow.com\/#website\",\"url\":\"https:\/\/businessesgrow.com\/\",\"name\":\"Schaefer Marketing Solutions: We Help Businesses {grow}\",\"description\":\"Rise Above the Noise.\",\"publisher\":{\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessesgrow.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16\",\"name\":\"Mark Schaefer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\",\"url\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\",\"contentUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\",\"width\":776,\"height\":118,\"caption\":\"Mark Schaefer\"},\"logo\":{\"@id\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\"},\"description\":\"Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} \u2013 one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including \\\"The Tao of Twitter\\\" (the best-selling book on Twitter in the world) and \\\"Return On Influence,\\\" which was named one of the top business titles of the year by the American Library Association. His latest book is called \\\"Social Media Explained: Untangling the World\u2019s Most Misunderstood Business Trend\\\"\",\"sameAs\":[\"http:\/\/markwschaefer.wpengine.com\",\"https:\/\/www.facebook.com\/mark.schaefer3\",\"https:\/\/www.instagram.com\/markwschaefer\/\",\"https:\/\/www.linkedin.com\/in\/markwschaefer\",\"https:\/\/www.pinterest.co.uk\/markwschaefer\/\",\"https:\/\/x.com\/markwschaefer\",\"https:\/\/www.youtube.com\/user\/MWSchaefer\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/bd5b139cb8e2663f2470c39139f38cf3\",\"name\":\"Mark Schaefer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r\",\"caption\":\"Mark Schaefer\"},\"sameAs\":[\"http:\/\/markwschaefer.wpengine.com\",\"https:\/\/x.com\/markwschaefer\"],\"url\":\"https:\/\/businessesgrow.com\/author\/mark\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing ideas for the boring brand - Schaefer Marketing Solutions: We Help Businesses {grow}","description":"Is a boring brand the end of marketing possibility? Not necessarily. Is a boring brand the end of marketing possibility? Not necessarily.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/","og_locale":"en_GB","og_type":"article","og_title":"Marketing ideas for the boring brand - Schaefer Marketing Solutions: We Help Businesses {grow}","og_description":"Is a boring brand the end of marketing possibility? Not necessarily. Is a boring brand the end of marketing possibility? Not necessarily.","og_url":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/","og_site_name":"Schaefer Marketing Solutions: We Help Businesses {grow}","article_publisher":"https:\/\/www.facebook.com\/mark.schaefer3","article_published_time":"2022-03-30T12:00:58+00:00","article_modified_time":"2023-12-13T10:22:42+00:00","og_image":[{"width":998,"height":1094,"url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png","type":"image\/png"}],"author":"Mark Schaefer","twitter_card":"summary_large_image","twitter_creator":"@markwschaefer","twitter_site":"@markwschaefer","twitter_misc":{"Written by":"Mark Schaefer","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#article","isPartOf":{"@id":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/"},"author":{"name":"Mark Schaefer","@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/bd5b139cb8e2663f2470c39139f38cf3"},"headline":"Marketing ideas for the boring brand","datePublished":"2022-03-30T12:00:58+00:00","dateModified":"2023-12-13T10:22:42+00:00","mainEntityOfPage":{"@id":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/"},"wordCount":246,"commentCount":0,"publisher":{"@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16"},"image":{"@id":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png","keywords":["boring brand","jay acunzo","mark schaefer","marketing companion","marketing strategy","podcast"],"articleSection":["Content Marketing","Marketing Strategy","Podcasts","Social Media Strategy","The Marketing Companion"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/","url":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/","name":"Marketing ideas for the boring brand - Schaefer Marketing Solutions: We Help Businesses {grow}","isPartOf":{"@id":"https:\/\/businessesgrow.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#primaryimage"},"image":{"@id":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png","datePublished":"2022-03-30T12:00:58+00:00","dateModified":"2023-12-13T10:22:42+00:00","description":"Is a boring brand the end of marketing possibility? Not necessarily. Is a boring brand the end of marketing possibility? Not necessarily.","breadcrumb":{"@id":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#primaryimage","url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png","contentUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png","width":998,"height":1094},{"@type":"BreadcrumbList","@id":"https:\/\/businessesgrow.com\/2022\/03\/30\/boring-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/businessesgrow.com\/"},{"@type":"ListItem","position":2,"name":"Marketing ideas for the boring brand"}]},{"@type":"WebSite","@id":"https:\/\/businessesgrow.com\/#website","url":"https:\/\/businessesgrow.com\/","name":"Schaefer Marketing Solutions: We Help Businesses {grow}","description":"Rise Above the Noise.","publisher":{"@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/businessesgrow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16","name":"Mark Schaefer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png","url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png","contentUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png","width":776,"height":118,"caption":"Mark Schaefer"},"logo":{"@id":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png"},"description":"Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} \u2013 one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including \"The Tao of Twitter\" (the best-selling book on Twitter in the world) and \"Return On Influence,\" which was named one of the top business titles of the year by the American Library Association. His latest book is called \"Social Media Explained: Untangling the World\u2019s Most Misunderstood Business Trend\"","sameAs":["http:\/\/markwschaefer.wpengine.com","https:\/\/www.facebook.com\/mark.schaefer3","https:\/\/www.instagram.com\/markwschaefer\/","https:\/\/www.linkedin.com\/in\/markwschaefer","https:\/\/www.pinterest.co.uk\/markwschaefer\/","https:\/\/x.com\/markwschaefer","https:\/\/www.youtube.com\/user\/MWSchaefer"]},{"@type":"Person","@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/bd5b139cb8e2663f2470c39139f38cf3","name":"Mark Schaefer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&r=r","caption":"Mark Schaefer"},"sameAs":["http:\/\/markwschaefer.wpengine.com","https:\/\/x.com\/markwschaefer"],"url":"https:\/\/businessesgrow.com\/author\/mark\/"}]}},"jetpack_featured_media_url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-27-at-6.14.24-PM.png","jetpack_shortlink":"https:\/\/wp.me\/p7DMUa-eHm","jetpack-related-posts":[{"id":58038,"url":"https:\/\/businessesgrow.com\/2022\/12\/07\/about-the-content\/","url_meta":{"origin":56504,"position":0},"title":"Content Marketing is no longer about the content","author":"Mark Schaefer","date":"December 7, 2022","format":false,"excerpt":"Content marketing is no longer about the content. The creator may matter more.","rel":"","context":"In &quot;blogging&quot;","block_context":{"text":"blogging","link":"https:\/\/businessesgrow.com\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2022\/12\/MarkSchaefer_a_massive_waterfall_made_out_of_books_jungle_setti_22519f2f-425b-4633-aabf-cfff7affae26.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2022\/12\/MarkSchaefer_a_massive_waterfall_made_out_of_books_jungle_setti_22519f2f-425b-4633-aabf-cfff7affae26.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2022\/12\/MarkSchaefer_a_massive_waterfall_made_out_of_books_jungle_setti_22519f2f-425b-4633-aabf-cfff7affae26.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2022\/12\/MarkSchaefer_a_massive_waterfall_made_out_of_books_jungle_setti_22519f2f-425b-4633-aabf-cfff7affae26.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":60087,"url":"https:\/\/businessesgrow.com\/2023\/08\/16\/content-success\/","url_meta":{"origin":56504,"position":1},"title":"A Unified Theory of Content Success: Can anybody create effective content?","author":"Mark Schaefer","date":"August 16, 2023","format":false,"excerpt":"Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/businessesgrow.com\/category\/content-marketing\/"},"img":{"alt_text":"content success","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2023\/08\/The-Passion-of-Creation-Leonid-Osipovich-Pasternak-Oil-Painting.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2023\/08\/The-Passion-of-Creation-Leonid-Osipovich-Pasternak-Oil-Painting.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2023\/08\/The-Passion-of-Creation-Leonid-Osipovich-Pasternak-Oil-Painting.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2023\/08\/The-Passion-of-Creation-Leonid-Osipovich-Pasternak-Oil-Painting.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":55393,"url":"https:\/\/businessesgrow.com\/2021\/10\/27\/how-does-content-work\/","url_meta":{"origin":56504,"position":2},"title":"How does content work in the world today?","author":"Mark Schaefer","date":"October 27, 2021","format":false,"excerpt":"Find out how content works in the world today through this fascinating debate.","rel":"","context":"In &quot;Blogging best practices&quot;","block_context":{"text":"Blogging best practices","link":"https:\/\/businessesgrow.com\/category\/blogging-best-practices\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/10\/content-.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/10\/content-.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/10\/content-.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/10\/content-.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":61924,"url":"https:\/\/businessesgrow.com\/2024\/04\/24\/content-projects\/","url_meta":{"origin":56504,"position":3},"title":"The art of starting and stopping content projects","author":"Mark Schaefer","date":"April 24, 2024","format":false,"excerpt":"When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?","rel":"","context":"In &quot;business strategy&quot;","block_context":{"text":"business strategy","link":"https:\/\/businessesgrow.com\/category\/business-strategy\/"},"img":{"alt_text":"content projects","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/markschaefer_whimsical_image_of_influencers_starting_a_race_in__d4dccebb-ff0c-48f5-9e76-662fcc2ef843.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/markschaefer_whimsical_image_of_influencers_starting_a_race_in__d4dccebb-ff0c-48f5-9e76-662fcc2ef843.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/markschaefer_whimsical_image_of_influencers_starting_a_race_in__d4dccebb-ff0c-48f5-9e76-662fcc2ef843.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/markschaefer_whimsical_image_of_influencers_starting_a_race_in__d4dccebb-ff0c-48f5-9e76-662fcc2ef843.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":58837,"url":"https:\/\/businessesgrow.com\/2023\/03\/01\/ai-threat-to-creativity\/","url_meta":{"origin":56504,"position":4},"title":"A profound discussion on the AI threat to creativity","author":"Mark Schaefer","date":"March 1, 2023","format":false,"excerpt":"Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?","rel":"","context":"In &quot;Artificial Intelligence&quot;","block_context":{"text":"Artificial Intelligence","link":"https:\/\/businessesgrow.com\/category\/artificial-intelligence\/"},"img":{"alt_text":"AI Threat to creativity","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/MarkSchaefer_friendly_robot_wearing_a_pink_beret_painting_a_pic_7c7825c3-8e02-4f20-a69f-0a58d863a130.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/MarkSchaefer_friendly_robot_wearing_a_pink_beret_painting_a_pic_7c7825c3-8e02-4f20-a69f-0a58d863a130.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/MarkSchaefer_friendly_robot_wearing_a_pink_beret_painting_a_pic_7c7825c3-8e02-4f20-a69f-0a58d863a130.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/MarkSchaefer_friendly_robot_wearing_a_pink_beret_painting_a_pic_7c7825c3-8e02-4f20-a69f-0a58d863a130.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":90190,"url":"https:\/\/businessesgrow.com\/2025\/03\/26\/marketing-learning-curve\/","url_meta":{"origin":56504,"position":5},"title":"Six practical tips to stay ahead of the marketing learning curve","author":"Mark Schaefer","date":"March 26, 2025","format":false,"excerpt":"In this AI-driven world, the pace of change migfht be more profound than the change itself. In this discussion, Mark Schaefer and Jay Acunzo reveal their ideas on how to keep ahead of the marketing learning curve.","rel":"","context":"In &quot;Artificial Intelligence&quot;","block_context":{"text":"Artificial Intelligence","link":"https:\/\/businessesgrow.com\/category\/artificial-intelligence\/"},"img":{"alt_text":"marketing learning curve","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/03\/overwhelmed.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/03\/overwhelmed.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/03\/overwhelmed.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/03\/overwhelmed.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/03\/overwhelmed.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2025\/03\/overwhelmed.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/56504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/comments?post=56504"}],"version-history":[{"count":5,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/56504\/revisions"}],"predecessor-version":[{"id":61152,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/56504\/revisions\/61152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media\/56514"}],"wp:attachment":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media?parent=56504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/categories?post=56504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/tags?post=56504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}