{"id":51200,"date":"2020-07-30T09:16:53","date_gmt":"2020-07-30T13:16:53","guid":{"rendered":"https:\/\/businessesgrow.com\/?page_id=51200"},"modified":"2021-05-25T11:02:24","modified_gmt":"2021-05-25T15:02:24","slug":"mark-schaefer-known","status":"publish","type":"page","link":"https:\/\/businessesgrow.com\/mark-schaefer-known\/","title":{"rendered":"Mark Schaefer and KNOWN"},"content":{"rendered":"<h1>Mark Schaefer and KNOWN<\/h1>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/554770635\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In this short video, I discuss why I think this book, and this speech, might be my greatest contribution to the business world to date.<\/p>\n<p>Great branding is about creating an emotional connection between what you do and the audience you serve. But increasingly, that emotion isn&#8217;t coming from some product attribute or advertisement. That emotional attachment is being devoted to the people behind the brand.<\/p>\n<p>The personal brand IS the brand.<\/p>\n<p>Research shows that trust in companies, brands, and advertising has declined worldwide 12 years in a row. Who do people trust? Other people!<\/p>\n<p>They trust company founders, technical experts, their friends, and neighbors. They even trust these people we call &#8220;influencers.&#8221;<\/p>\n<p>So the power of building and unleashing a personal brand is undeniable to a company and possibly the only sustainable competitive advantage we have as individuals.<\/p>\n<p>I show you how to do it. And it works!<\/p>\n<h2>Become KNOWN. Help your company become KNOWN<\/h2>\n<p>This speech is not based on dreams and unicorns and rainbows. It&#8217;s based on data and research.<\/p>\n<p>There are four distinct steps every business leader in the world takes to become known in their field. No exceptions. Mastering these steps, with consistency, can provide a huge and lasting payoff.<\/p>\n<p>Let me help you unleash the power of your people by helping them learn to become KNOWN.<\/p>\n<p>This is a speech that entertains, inspires, and makes you want to take action by the end of the hour!<\/p>\n<p>Here is some real audience feedback:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"51281\" data-permalink=\"https:\/\/businessesgrow.com\/mark-schaefer-known\/screen-shot-2020-07-24-at-5-34-18-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.34.18-PM.png\" data-orig-size=\"920,580\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2020-07-24 at 5.34.18 PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.34.18-PM-300x189.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.34.18-PM.png\" class=\"aligncenter wp-image-51281\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.34.18-PM.png\" alt=\"Mark Schaefer KNOWN\" width=\"700\" height=\"441\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.34.18-PM.png 920w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.34.18-PM-300x189.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.34.18-PM-100x63.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.34.18-PM-79x50.png 79w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"51280\" data-permalink=\"https:\/\/businessesgrow.com\/mark-schaefer-known\/screen-shot-2020-07-24-at-5-31-02-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.31.02-PM.png\" data-orig-size=\"1038,174\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2020-07-24 at 5.31.02 PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.31.02-PM-300x50.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.31.02-PM-1024x172.png\" class=\"aligncenter wp-image-51280\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.31.02-PM-1024x172.png\" alt=\"Mark Schaefer KNOWN\" width=\"700\" height=\"117\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.31.02-PM-1024x172.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.31.02-PM-300x50.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.31.02-PM-100x17.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.31.02-PM-200x34.png 200w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.31.02-PM.png 1038w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"51282\" data-permalink=\"https:\/\/businessesgrow.com\/mark-schaefer-known\/screen-shot-2020-07-24-at-5-40-58-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.40.58-PM.png\" data-orig-size=\"890,192\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2020-07-24 at 5.40.58 PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.40.58-PM-300x65.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.40.58-PM.png\" class=\"aligncenter wp-image-51282\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.40.58-PM.png\" alt=\"Mark Schaefer KNOWN\" width=\"700\" height=\"151\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.40.58-PM.png 890w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.40.58-PM-300x65.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.40.58-PM-100x22.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.40.58-PM-200x43.png 200w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"51279\" data-permalink=\"https:\/\/businessesgrow.com\/mark-schaefer-known\/screen-shot-2020-07-24-at-5-28-08-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.28.08-PM.png\" data-orig-size=\"1050,668\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2020-07-24 at 5.28.08 PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.28.08-PM-300x191.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.28.08-PM-1024x651.png\" class=\"aligncenter wp-image-51279\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.28.08-PM-1024x651.png\" alt=\"Mark Schaefer KNOWN\" width=\"700\" height=\"445\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.28.08-PM-1024x651.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.28.08-PM-300x191.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.28.08-PM-100x64.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.28.08-PM-79x50.png 79w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-24-at-5.28.08-PM.png 1050w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><strong>(See more real audience feedback <a href=\"https:\/\/twitter.com\/markwschaefer\/likes\" target=\"_blank\" rel=\"noopener noreferrer\">by clicking here!<\/a>)<\/strong><\/p>\n<p><a class=\"cta cta_big\" href=\"\/booking-inquiry\/\">I want Mark to speak at my event <i class=\"fa fa-chevron-right\"><\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark Schaefer and KNOWN In this short video, I discuss why I think this book, and this speech, might be my greatest contribution to the business world to date. Great [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":21642,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-51200","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mark Schaefer and KNOWN - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Mark Schaefer and KNOWN In this short video, I discuss why I think this book, and this speech, might be my greatest contribution to the business world to KNOWN, a speech by keynote speaker Mark Schaefer, builds off his path-finding, best-selling book KNOWN: Building and Unleashing Your Personal Brand in the Digital Age\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/mark-schaefer-known\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Schaefer and KNOWN - 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