{"id":40359,"date":"2017-02-01T11:55:20","date_gmt":"2017-02-01T16:55:20","guid":{"rendered":"http:\/\/markwschaefer.wpengine.com\/?page_id=40359"},"modified":"2023-01-16T10:38:29","modified_gmt":"2023-01-16T15:38:29","slug":"known-book","status":"publish","type":"page","link":"https:\/\/businessesgrow.com\/known-book\/","title":{"rendered":"Known Book"},"content":{"rendered":"<p>Today, the influence that provides an edge in our world is determined by how well you\u2019re known. Being known is not the same as being famous. It\u2019s not about having millions of fans and red carpet appearances. Becoming known is about approaching your digital life with an intent that establishes the authority, reputation, and audience to achieve your goals.<\/p>\n<p>Known is the first book of its kind to teach you, step by step, how the most successful people focus their efforts, create a plan, and activate their personal brand in a measurable way.<\/p>\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe loading=\"lazy\" width=\"560\" height=\"320\" src=\"https:\/\/www.youtube.com\/embed\/2g6XJZipGkc?\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n<h2>This extraordinary book includes:<\/h2>\n<ul>\n<li>The four-step path defined by research of well-known professionals in many fields including construction, education, marketing, real estate, banking, fashion, and many others<\/li>\n<li>An explanation on why a &#8220;passion&#8221; or even expertise aren&#8217;t the most important factors in becoming known<\/li>\n<li>A practical step-by-step guide, including exercises, to help people become known<\/li>\n<li>An accompanying workbook with bonus material and exercises<\/li>\n<li>A plan to actually measure the progress of your personal brand journey<\/li>\n<li>A down-to-earth approach that accounts for the time needed to accomplish the goal to be known<\/li>\n<li>More than 50 inspirational case studies showing how people overcame enormous obstacles to become known.<\/li>\n<\/ul>\n<div class=\"disable-dwfitvids\" style=\"background: #ffffff;\">\n<div style=\"max-width: 500px; margin: 0 auto;width:100%;\">\n<div style=\"position: relative;\"><iframe style=\"aspect-ratio:1\/1;width:100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/575345898?portrait=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<h3>Business Analyst Rebecca Wilson explains the profound value of becoming known with the help of Mark Schaefer&#8217;s book.<\/h3>\n<p>&nbsp;<\/p>\n<h2>Testimonials<\/h2>\n<article class=\"testimonial\"><span class=\"icon\">\u201c<\/span><br \/>\nThe ultimate personal branding masterclass.<br \/>\n<strong>Andrew Grill, Global Managing Partner, IBM<\/strong><\/article>\n<article class=\"testimonial\"><span class=\"icon\">\u201c<\/span><br \/>\nMark Schaefer delivers genuinely great content in a way that is easy to read, understand, and apply.<br \/>\n<strong>Matt Hannaford, President, LifeFlip Media<\/strong><\/article>\n<article class=\"testimonial\"><span class=\"icon\">\u201c<\/span><br \/>\nA must-read for any business professional.<br \/>\n<strong>Robert Kovach, Director of Leadership, Cisco<\/strong><\/article>\n<article class=\"testimonial\"><span class=\"icon\">\u201c<\/span><br \/>\nAn exceptional masterpiece in branding, marketing, and life.<br \/>\n<strong>Danielle Rogers, Marketing Manager<\/strong><\/article>\n<article class=\"testimonial\"><span class=\"icon\">\u201c<\/span><br \/>\nIf you read one book on how to become recognized in your professional life, then make it be KNOWN.<br \/>\n<strong>Jonathan Mills Patrick, President SouthFound Media<\/strong><\/article>\n<article class=\"testimonial\"><span class=\"icon\">\u201c<\/span><br \/>\nI cannot imagine who would not benefit from KNOWN.<br \/>\n<strong>Brian Allain, Director of The Frederick Buechner Center, New York<\/strong><\/article>\n<article class=\"testimonial\"><span class=\"icon\">\u201c<\/span><br \/>\nThis is book is like your own personal guide to success on the web!<br \/>\n<strong>Jayme Soulati, President Soulati Media<\/strong><\/article>\n<article class=\"testimonial\"><span class=\"icon\">\u201c<\/span><br \/>\nA much more realistic, inspirational, and encouraging approach to personal branding than what is presented in other business and self-help books.<br \/>\n<strong>Denny McCorkle, Professor &#8211; University of Northern Colorado<\/strong><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Today, the influence that provides an edge in our world is determined by how well you\u2019re known. Being known is not the same as being famous. It\u2019s not about having [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":43625,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"_bookpromo.php","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-40359","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Known Book - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Today, the influence that provides an edge in our world is determined by how well you\u2019re known. Being known is not the same as being famous. 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Let him know if there is something he can add to the inscription to\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":51200,"url":"https:\/\/businessesgrow.com\/mark-schaefer-known\/","url_meta":{"origin":40359,"position":1},"title":"Mark Schaefer and KNOWN","author":"Mark Schaefer","date":"July 30, 2020","format":false,"excerpt":"Mark Schaefer and KNOWN In this short video, I discuss why I think this book, and this speech, might be my greatest contribution to the business world to date. Great branding is about creating an emotional connection between what you do and the audience you serve. But increasingly, that emotion\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"mark schaefer social media speaker","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2011\/07\/MS30ft.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2011\/07\/MS30ft.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2011\/07\/MS30ft.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2011\/07\/MS30ft.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2011\/07\/MS30ft.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2011\/07\/MS30ft.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":42848,"url":"https:\/\/businessesgrow.com\/executive-branding-teams\/","url_meta":{"origin":40359,"position":2},"title":"Executive Branding For Teams","author":"Mark Schaefer","date":"September 18, 2017","format":false,"excerpt":"Executive Branding For Teams Ad views are down. Internet noise is up. How can a company cut through the clutter and be heard? Prospective customers and employees may not pay attention to ads or company messaging any more, but they do listen to trusted friends and online influencers. An advanced\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"\/wp-content\/uploads\/2017\/09\/160915_MarkSch_032.jpg","width":350,"height":200,"srcset":"\/wp-content\/uploads\/2017\/09\/160915_MarkSch_032.jpg 1x, \/wp-content\/uploads\/2017\/09\/160915_MarkSch_032.jpg 1.5x, \/wp-content\/uploads\/2017\/09\/160915_MarkSch_032.jpg 2x"},"classes":[]},{"id":36648,"url":"https:\/\/businessesgrow.com\/mark-schaefer\/","url_meta":{"origin":40359,"position":3},"title":"Mark W. Schaefer","author":"Mark Schaefer","date":"February 11, 2016","format":false,"excerpt":"About Mark W. Schaefer Note: a short bio suitable for introductions and other speaker resources can be found here. Mark Schaefer is a globally recognized keynote speaker,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2018\/11\/Hi-res-Schaefer-2-300x225.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":40738,"url":"https:\/\/businessesgrow.com\/bonus-known-content\/","url_meta":{"origin":40359,"position":4},"title":"Bonus KNOWN content","author":"Mark Schaefer","date":"March 8, 2017","format":false,"excerpt":"Bonus KNOWN content Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/03\/banner_knownposts.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/03\/banner_knownposts.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/03\/banner_knownposts.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/03\/banner_knownposts.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":36671,"url":"https:\/\/businessesgrow.com\/contact\/press-inquiries\/","url_meta":{"origin":40359,"position":5},"title":"Press Inquiries","author":"Mark Schaefer","date":"February 12, 2016","format":false,"excerpt":"This virtual press kit has long and short biographies of Mark Schaefer, a selection of downloadable photos and fun facts about Mark. 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Schaefer is a popular and quotable media resource for topics including: Future of marketing and business AI impact on marketing and humanity Brand communities Influence Marketing\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"CBS-2","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/07\/CBS-2_x5kpiz-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/07\/CBS-2_x5kpiz-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/07\/CBS-2_x5kpiz-1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages\/40359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/comments?post=40359"}],"version-history":[{"count":6,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages\/40359\/revisions"}],"predecessor-version":[{"id":58476,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages\/40359\/revisions\/58476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media\/43625"}],"wp:attachment":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media?parent=40359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}