{"id":39294,"date":"2016-09-24T04:04:48","date_gmt":"2016-09-24T08:04:48","guid":{"rendered":"http:\/\/markwschaefer.wpengine.com\/?page_id=39294"},"modified":"2021-09-22T08:38:57","modified_gmt":"2021-09-22T12:38:57","slug":"marketing-consulting","status":"publish","type":"page","link":"https:\/\/businessesgrow.com\/marketing-consulting\/","title":{"rendered":"Marketing Consulting"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nZjoxAXoIfc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Mark Schaefer is one of the most effective marketing consultants available today, having crafted strategies for large global brands like Adidas and Johnson &amp; Johnson to a small winery in Provence, to non-profits, and even city governments.<\/p>\n<p>Mark starts his consulting engagement by immersing himself in your company culture and market data. He may bring in trusted experts from his vast network to develop additional insights.<\/p>\n<blockquote><p>\u201cTo me, the most important word in marketing is maneuver,\u201d he said. \u201cWe can\u2019t just go in and do what everyone else is doing. We need to find unique leverage.\u201d<\/p><\/blockquote>\n<p>Schaefer\u2019s approach is uniquely successful in part due to his background in organizational development.<\/p>\n<blockquote><p>\u201c<em>I may be the only marketing consultant around with an MBA and a master\u2019s degree in applied behavioral sciences<\/em>,\u201d he said. <em>\u201cI look at the organization in a holistic way, considering the company culture, history, politics, bureaucracy and strengths. We have to create something that works, not a document that sits on a shelf.<\/em>\u201d<\/p><\/blockquote>\n<p>Some examples of how companies have used Mark to help with marketing strategy:<\/p>\n<ul>\n<li>A large pharmaceutical company was acting on their extensive market research but nothing was happening. They needed to know why.<\/li>\n<li>A small animation company needed to find a way to compete against larger companies with more resources.<\/li>\n<li>A mid-sized marketing agency was thinking about entering a new market. Was the time right?<\/li>\n<li>A non-profit in the U.K. needed to raise its profile, with the goal of earning more grant money.<\/li>\n<li>A university wanted to reinvent its process to connect to high school students interested in attending their college.<\/li>\n<li>A Canadian city needed to dig deep to discover the unique qualities that made it a great place to live.<\/li>\n<li>An economic think tank wanted to find a way to connect to Gen Z.<\/li>\n<li>A consumer products company needed ideas on how to become &#8220;the most human company&#8221; in its industry.<\/li>\n<li>A restaurant chain had been burned by some bad news and needed a strategy to re-build confidence in its brand.<\/li>\n<li>A healthcare chain needed to find a way to engage on social media yet comply with a complex legal environment.<\/li>\n<\/ul>\n<p>In each of these cases, Mark unlocked new insights that led to breakthrough success.<\/p>\n<p>To learn more about affordable opportunities to work with Mark Schaefer, <a href=\"https:\/\/businessesgrow.com\/contact\/\">contact him today<\/a>.<\/p>\n<h2>Case Studies<\/h2>\n<ul class=\"casestudy_list\">\n<li><a href=\"\/marketing-consulting\/case-study-finding-leverage-crowded-market\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2016\/10\/casestudy1.jpg\" alt=\"\" \/><br \/>\n<\/a><\/p>\n<h3>Finding leverage in a crowded market <strong>Read more <i class=\"fa fa-chevron-right\"><\/i><\/strong><\/h3>\n<p>&nbsp;<\/li>\n<li><a href=\"\/marketing-consulting\/case-study-content-marketing-re-invents-business\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2016\/10\/casestudy2.jpg\" alt=\"\" \/><br \/>\n<\/a><\/p>\n<h3>Content marketing re-invents a business <strong>Read more <i class=\"fa fa-chevron-right\"><\/i><\/strong><\/h3>\n<p>&nbsp;<\/li>\n<li><a href=\"\/marketing-consulting\/case-study-breaking-stagnant-b2b-sales-situation\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2016\/10\/casestudy3.jpg\" alt=\"\" \/><br \/>\n<\/a><\/p>\n<h3>Breaking through a stagnant B2B sales situation <strong>Read more <i class=\"fa fa-chevron-right\"><\/i><\/strong><\/h3>\n<p>&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Mark Schaefer is one of the most effective marketing consultants available today, having crafted strategies for large global brands like Adidas and Johnson &amp; Johnson to a small winery in [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-39294","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Consulting - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Mark Schaefer is one of the most effective marketing consultants available today, having crafted strategies for large global brands like Adidas and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/marketing-consulting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Consulting - Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"og:description\" content=\"Mark Schaefer is one of the most effective marketing consultants available today, having crafted strategies for large global brands like Adidas and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessesgrow.com\/marketing-consulting\/\" \/>\n<meta property=\"og:site_name\" content=\"Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mark.schaefer3\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-22T12:38:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2011\/12\/IMG_0171-683x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"683\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@markwschaefer\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessesgrow.com\/marketing-consulting\/\",\"url\":\"https:\/\/businessesgrow.com\/marketing-consulting\/\",\"name\":\"Marketing Consulting - Schaefer Marketing Solutions: We Help Businesses {grow}\",\"isPartOf\":{\"@id\":\"https:\/\/businessesgrow.com\/#website\"},\"datePublished\":\"2016-09-24T08:04:48+00:00\",\"dateModified\":\"2021-09-22T12:38:57+00:00\",\"description\":\"Mark Schaefer is one of the most effective marketing consultants available today, having crafted strategies for large global brands like Adidas and\",\"breadcrumb\":{\"@id\":\"https:\/\/businessesgrow.com\/marketing-consulting\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessesgrow.com\/marketing-consulting\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessesgrow.com\/marketing-consulting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessesgrow.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Consulting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessesgrow.com\/#website\",\"url\":\"https:\/\/businessesgrow.com\/\",\"name\":\"Schaefer Marketing Solutions: We Help Businesses {grow}\",\"description\":\"Rise Above the Noise.\",\"publisher\":{\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessesgrow.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/businessesgrow.com\/#\/schema\/person\/3b5f6de15720b8add2adc203fdd5bd16\",\"name\":\"Mark Schaefer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\",\"url\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\",\"contentUrl\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\",\"width\":776,\"height\":118,\"caption\":\"Mark Schaefer\"},\"logo\":{\"@id\":\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/07\/mark-schaefer-logo.png\"},\"description\":\"Mark W. 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Mark Schaefer is a globally recognized keynote speaker,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2018\/11\/Hi-res-Schaefer-2-300x225.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":36673,"url":"https:\/\/businessesgrow.com\/services\/corporate-social-media-workshops\/","url_meta":{"origin":39294,"position":1},"title":"Corporate Marketing and Social Media Workshops","author":"Mark Schaefer","date":"February 16, 2016","format":false,"excerpt":"Mark Schaefer has conducted marketing and social media workshops for some of the most recognized brands and organizations in the world. Thousands have enjoyed his entertaining and hands-on approach to education\u00a0across\u00a0many industries: Government (UK government, State of Tennessee, Institute for International and European Affairs) Associations (National Association of State CIOs,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36671,"url":"https:\/\/businessesgrow.com\/contact\/press-inquiries\/","url_meta":{"origin":39294,"position":2},"title":"Press Inquiries","author":"Mark Schaefer","date":"February 12, 2016","format":false,"excerpt":"This virtual press kit has long and short biographies of Mark Schaefer, a selection of downloadable photos and fun facts about Mark. Mark W. Schaefer is a popular and quotable media resource for topics including: Future of marketing and business AI impact on marketing and humanity Brand communities Influence Marketing\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"CBS-2","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/07\/CBS-2_x5kpiz-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/07\/CBS-2_x5kpiz-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/07\/CBS-2_x5kpiz-1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":36666,"url":"https:\/\/businessesgrow.com\/instant-marketing-advice\/","url_meta":{"origin":39294,"position":3},"title":"Instant Marketing Advice With Mark Schaefer","author":"Mark Schaefer","date":"February 11, 2016","format":false,"excerpt":"Instant Marketing Advice Do you need some marketing help?\u00a0Let's get down to business! This is a one-of-a-kind opportunity to have a personal conversation with marketing visionary Mark Schaefer. Tap into more than 40 years of global business experience to get help on strategy, focus, personal branding, launching a business, writing\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":36651,"url":"https:\/\/businessesgrow.com\/classes-webinars\/","url_meta":{"origin":39294,"position":4},"title":"Classes &#038; Webinars","author":"Mark Schaefer","date":"February 11, 2016","format":false,"excerpt":"Classes & Webinars Social Media Workshops Mark Schaefer is available to provide custom corporate workshops and classes. Clients for these workshops have included IBM, AT&T, The UK Government, and Johnson & Johnson. Class and\u00a0workshop topics include: Introduction to social media strategy Twitter for business Business blogging Content Marketing for business\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2010\/05\/speaking-at-soslam-4.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":39,"url":"https:\/\/businessesgrow.com\/contact\/","url_meta":{"origin":39294,"position":5},"title":"Contact","author":"Mark Schaefer","date":"June 21, 2013","format":false,"excerpt":"I would love to work with you. Please use this form to connect directly with Mark about: Keynote speaking (Have you seen my speaking video?) Marketing strategy consulting Corporate workshops Influence marketing Individual coaching sessions Bulk discounts when ordering 10 or more copies of my books Please note: I do\u2026","rel":"","context":"In &quot;social media&quot;","block_context":{"text":"social media","link":"https:\/\/businessesgrow.com\/category\/social-media\/"},"img":{"alt_text":"Mark Schaefer social media speaker","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2011\/07\/PR-NEws.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages\/39294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/comments?post=39294"}],"version-history":[{"count":0,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages\/39294\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media?parent=39294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}