{"id":36652,"date":"2016-02-11T09:47:20","date_gmt":"2016-02-11T09:47:20","guid":{"rendered":"http:\/\/localhost:2200\/?page_id=809"},"modified":"2021-09-22T07:31:58","modified_gmt":"2021-09-22T11:31:58","slug":"social-media-marketing-strategy","status":"publish","type":"page","link":"https:\/\/businessesgrow.com\/social-media-marketing-strategy\/","title":{"rendered":"Marketing Strategy"},"content":{"rendered":"<h1>Marketing Strategy<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"16844\" data-permalink=\"https:\/\/businessesgrow.com\/strategy\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/strategy.jpg\" data-orig-size=\"431,278\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 10D&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1101413904&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;24&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"strategy\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/strategy-300x194.jpg\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/strategy.jpg\" class=\"aligncenter wp-image-16844 size-full\" title=\"strategy\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/strategy.jpg\" alt=\"social media marketing strategy\" width=\"431\" height=\"278\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/strategy.jpg 431w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/strategy-300x194.jpg 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/strategy-78x50.jpg 78w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><\/p>\n<p>Mark Schaefer literally wrote the book on social media marketing strategy.<\/p>\n<p>He has developed social media marketing strategies for some of the world&#8217;s best-known brands including Adidas, Merck, and the U.S. Air Force. He has also worked with smaller businesses ranging from tech start-ups to a winery in Provence and a regional medical clinic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31463\" data-permalink=\"https:\/\/businessesgrow.com\/google\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/google.jpg\" data-orig-size=\"700,575\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"social media strategy\" data-image-description=\"&lt;p&gt;social media strategy&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/google-300x246.jpg\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/google.jpg\" class=\"alignright wp-image-31463\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/google-300x246.jpg\" alt=\"social media strategy\" width=\"188\" height=\"155\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/google-300x246.jpg 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/google-61x50.jpg 61w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/google.jpg 700w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/>There are three primary reasons Mark Schaefer stands alone in social media and marketing strategy development:<\/p>\n<ol>\n<li>He has more than 30 years of experience developing marketing strategies for global brands.<\/li>\n<li>His education includes an MBA and a masters degree in organizational devlopment. Your completed strategy will acknowledge the political and bureacratic realities so your plan will work, not sit on a shelf.<\/li>\n<li>Schaefer&#8217;s background in statistics and analysis helps him unearth opportunities other strategists normally miss.<\/li>\n<\/ol>\n<p>A typical marketing strategy development process takes between one week and two months depending on the complexity of the business. The process might include:<\/p>\n<ul>\n<li>A deep-dive &#8220;brand discovery&#8221; session with the client.<\/li>\n<li>Data and internal research review<\/li>\n<li>Primary and secondary research<\/li>\n<li>Executive interviews<\/li>\n<li>Customer interviews<\/li>\n<li>Competitor analysis<\/li>\n<li>Industry analysis<\/li>\n<\/ul>\n<p>The deliverable will be an actionable, prioritized plan that is tailored to your specific needs, budget and resources. Based on the customer needs, this plan would include:<\/p>\n<ul>\n<li>Specific action plans including strategies for each social media platform<\/li>\n<li>A high-level survey of competitor marketing and industry social media best practices<\/li>\n<li>Insights from customers and other relevant stakeholders<\/li>\n<li>Recommendations on marketing tone, points of differentiation, and positioning<\/li>\n<li>A detailed list of short-term activities\u00a0that will immediately boost your social media effectiveness<\/li>\n<li>Recommendations on measurement and a social media dashboard<\/li>\n<li>Specific ideas on community-building strategies that will lead to content &#8220;ignition&#8221;<\/li>\n<li>Recommendations on resourcing, on-going program management, and budget<\/li>\n<li>Written report plus live or web meeting review of the plan<\/li>\n<li>Follow-up calls and consultations as needed<\/li>\n<\/ul>\n<p>There is no need to be overwhelmed and frustrated. \u00a0<a href=\"https:\/\/businessesgrow.com\/contact\/\">Call me today<\/a> and let&#8217;s get to work!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Strategy Mark Schaefer literally wrote the book on social media marketing strategy. He has developed social media marketing strategies for some of the world&#8217;s best-known brands including Adidas, Merck, [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-36652","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Strategy - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Marketing Strategy Mark Schaefer literally wrote the book on social media marketing strategy. He has developed social media marketing strategies for some\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/social-media-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Strategy - Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"og:description\" content=\"Marketing Strategy Mark Schaefer literally wrote the book on social media marketing strategy. 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Mark Schaefer is a globally recognized keynote speaker,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2018\/11\/Hi-res-Schaefer-2-300x225.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":39294,"url":"https:\/\/businessesgrow.com\/marketing-consulting\/","url_meta":{"origin":36652,"position":1},"title":"Marketing Consulting","author":"Mark Schaefer","date":"September 24, 2016","format":false,"excerpt":"Mark Schaefer is one of the most effective marketing consultants available today, having crafted strategies for large global brands like Adidas and Johnson & Johnson to a small winery in Provence, to non-profits, and even city governments. Mark starts his consulting engagement by immersing himself in your company culture and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36666,"url":"https:\/\/businessesgrow.com\/instant-marketing-advice\/","url_meta":{"origin":36652,"position":2},"title":"Instant Marketing Advice With Mark Schaefer","author":"Mark Schaefer","date":"February 11, 2016","format":false,"excerpt":"Instant Marketing Advice Do you need some marketing help?\u00a0Let's get down to business! This is a one-of-a-kind opportunity to have a personal conversation with marketing visionary Mark Schaefer. Tap into more than 40 years of global business experience to get help on strategy, focus, personal branding, launching a business, writing\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-1.58.01-PM.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":36671,"url":"https:\/\/businessesgrow.com\/contact\/press-inquiries\/","url_meta":{"origin":36652,"position":3},"title":"Press Inquiries","author":"Mark Schaefer","date":"February 12, 2016","format":false,"excerpt":"This virtual press kit has long and short biographies of Mark Schaefer, a selection of downloadable photos and fun facts about Mark. 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Schaefer is a popular and quotable media resource for topics including: Future of marketing and business AI impact on marketing and humanity Brand communities Influence Marketing\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"CBS-2","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/07\/CBS-2_x5kpiz-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/07\/CBS-2_x5kpiz-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/07\/CBS-2_x5kpiz-1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":36668,"url":"https:\/\/businessesgrow.com\/social-media-marketing-books\/","url_meta":{"origin":36652,"position":4},"title":"World&#8217;s Best Marketing Books","author":"Mark Schaefer","date":"February 11, 2016","format":false,"excerpt":"World's Best Marketing Books Mark Schaefer is among the most popular business book authors and has created the authoritative and best marketing books on personal branding, influence marketing, Twitter for personal and business uses, brand community, social media strategy, content marketing, and more.\u00a0 His books are featured in more than\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2021-03-31-at-4.54.34-PM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":54882,"url":"https:\/\/businessesgrow.com\/social-media-speaker\/marketing-class\/","url_meta":{"origin":36652,"position":5},"title":"Join a Class","author":"Mark Schaefer","date":"September 1, 2021","format":false,"excerpt":"Mark Schaefer is a pioneer in marketing education, having taught the first college-level class in social media marketing in 2008. Today he is among the highest-rated instructors in the world and you can join him in a class, either live or self-paced. Since 2011 Mark has been a faculty member\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-02-at-9.18.12-PM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-02-at-9.18.12-PM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-02-at-9.18.12-PM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-02-at-9.18.12-PM.png?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages\/36652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/comments?post=36652"}],"version-history":[{"count":1,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages\/36652\/revisions"}],"predecessor-version":[{"id":91871,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages\/36652\/revisions\/91871"}],"wp:attachment":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media?parent=36652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}