{"id":35,"date":"2013-06-21T14:14:02","date_gmt":"2013-06-21T14:14:02","guid":{"rendered":"http:\/\/localhost:2200\/?page_id=35"},"modified":"2023-03-16T19:12:11","modified_gmt":"2023-03-16T23:12:11","slug":"blog","status":"publish","type":"page","link":"https:\/\/businessesgrow.com\/blog\/","title":{"rendered":"The {grow} blog &#8211; Marketing. Strategy. Humanity."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"_blog.php","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-35","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>{ grow } Marketing. Strategy. Humanity. 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Schaefer is a popular and quotable media resource for topics including: Future of marketing and business AI impact on marketing and humanity Brand communities Influence Marketing\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"CBS-2","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/07\/CBS-2_x5kpiz-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/07\/CBS-2_x5kpiz-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2017\/07\/CBS-2_x5kpiz-1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":36670,"url":"https:\/\/businessesgrow.com\/whitepapers\/","url_meta":{"origin":35,"position":1},"title":"Free marketing resources","author":"Mark Schaefer","date":"February 11, 2016","format":false,"excerpt":"Free marketing resources Free marketing resources and eBooks 6 Ways to Create Great Content in Just 15 Minutes a Day 7 Reasons Every Job Seeker Should Blog The Be-Attitudes: How to Become Powerful on Facebook The Grande Guide to B2B Blogging Social Media and Government: Five Megatrends Social media best\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":54882,"url":"https:\/\/businessesgrow.com\/social-media-speaker\/marketing-class\/","url_meta":{"origin":35,"position":2},"title":"Join a Class","author":"Mark Schaefer","date":"September 1, 2021","format":false,"excerpt":"Mark Schaefer is a pioneer in marketing education, having taught the first college-level class in social media marketing in 2008. 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Since 2011 Mark has been a faculty member\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-02-at-9.18.12-PM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-02-at-9.18.12-PM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-02-at-9.18.12-PM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-02-at-9.18.12-PM.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":39,"url":"https:\/\/businessesgrow.com\/contact\/","url_meta":{"origin":35,"position":3},"title":"Contact","author":"Mark Schaefer","date":"June 21, 2013","format":false,"excerpt":"I would love to work with you. 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He has developed social media marketing strategies for some of the world's best-known brands including Adidas, Merck, and the U.S. Air Force. He has also worked with smaller businesses ranging from tech start-ups to a winery in\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"social media marketing strategy","src":"https:\/\/i0.wp.com\/businessesgrow.com\/wp-content\/uploads\/2012\/06\/strategy.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":36673,"url":"https:\/\/businessesgrow.com\/services\/corporate-social-media-workshops\/","url_meta":{"origin":35,"position":5},"title":"Corporate Marketing and Social Media Workshops","author":"Mark Schaefer","date":"February 16, 2016","format":false,"excerpt":"Mark Schaefer has conducted marketing and social media workshops for some of the most recognized brands and organizations in the world. Thousands have enjoyed his entertaining and hands-on approach to education\u00a0across\u00a0many industries: Government (UK government, State of Tennessee, Institute for International and European Affairs) Associations (National Association of State CIOs,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":8,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages\/35\/revisions"}],"predecessor-version":[{"id":59099,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/pages\/35\/revisions\/59099"}],"wp:attachment":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media?parent=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}